The Key to Word-of-Mouth Marketing
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.
Keller Fay Group, in association with BzzAgent has released a study that indicates the products that are easy to discuss and recommend to others are more likely to achieve word of mouth success than goods solely perceived to be new and innovative. Nearly half (45%) of the study’s participants chose to promote products that were “easy to talk about”. “Something that is worth talking about” and “Something I’m proud to share with others” followed closely behind at 42% and 40%, respectively.
What does that mean to us? It means that innovation isn’t as important as usefulness in promoting word of mouth. In many ways, that’s why Joyce Meyer has achieved so much popularity and success. Her messages are about practical, real-life issues and she’s careful to relate simple ways to put them into action. To be “worth talking about” is something that makes a profound difference in someone’s life.
Is that what you’re selling?
