Who Are You? (In 5 Words or Less)

Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to pitch yourself and why you should be hired.

Five words or less – can you do it?


This entry was posted on Tuesday, December 4th, 2012 at 8:14 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

11 Responses to “Who Are You? (In 5 Words or Less)”

  1. Marc Harper says:

    There is a quote attributed to Mark Twain that says something like “I’d have written less, but it would have taken more time.”

  2. Turd Ferguson says:

    Awesome. Spectacular. Incredible. Amazing. Handsome.

  3. Ed Morgan says:

    “Passionate to help others excel” – EVM
    This article helped me come up with this statement. This statement I wrote is me – THANKS.

  4. eccentric entrepeneurial cybermissionary trains leaders (that’s why the donors run away at my elevator pitch…grin)

  5. [...] branding expert asks biz types to describe themselves in five words or less, “Who Are You? (In 5 Words or Less).” I find such exercises fascinating and, possibly, [...]

  6. Daniel King says:

    International Evangelist Passionate about SoulWinning

  7. J a y b i r d says:

    Friendly caring believer sharing Gospel

  8. Sharon Sarles says:

    “I help people to” is 4 words already. Is technology making us ultra-shallow? Does only the simple and fast count? Okay, so if we must succumb, is there a cookbook for how to do this?

    • Phil Cooke says:

      It’s not about being shallow. It’s about knowing who you are. There’s a saying in Hollywood that if you can’t pitch your idea in a couple of lines, then you don’t know the idea well enough.

    • I’d say it’s about being focused on what you are doing. If you have a hard time explaining it, you probably have a hard time doing it, too. Or being excited about it. Narrowing down who I am and what I do into a few words has helped me a lot over the past year.

  9. Tim Saiet says:

    Love this Phil thanks Tim ( The Magician with J.John) :)



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