Dawn Baldwin and I found this church logo in Ft. Collins, Colorado last week. Can you explain it? It’s way beyond me. In a distracted, digital age, names and logos matter. It’s tough to get people to give your message or your organization the time of day unless the name and/or logo intrigues them. Great names and logos open the door to your audience’s attention. How about this sign? After all, I think if a church has to tell you that it’s “welcoming and inclusive” something’s wrong from the get-go. And the logo? What exactly does that express to you?