We’ll be finding that as the economy worsens, more boundaries will be falling away from online advertising. We’ll be seeing banners get larger, more pre-roll ads before video clips, and more spyware. That’s the downsize of a bad market. The pressure builds, and the intrusiveness of the web expands. Ad restrictions will be tossed aside in order to have more impact. In the process, I predict that
new online advertising formats will rise as a result of changes being made right now. A down economy allows all sorts of excuses to push the envelope, so be looking out for a much more commercial web experience in the future.
Have you seen any signs of my theory yet?