Phil Cooke

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A Bad Economy Makes the Web More Frustrating

We’ll be finding that as the economy worsens, more boundaries will be falling away from online advertising.  We’ll be seeing banners get larger, more pre-roll ads before video clips, and more spyware.  That’s the downsize of a bad market.  The pressure builds, and the intrusiveness of the web expands.   Ad restrictions will be tossed aside in order to have more impact.  In the process, I predict that

new online advertising formats will rise as a result of changes being made right now.  A down economy allows all sorts of excuses to push the envelope, so be looking out for a much more commercial web experience in the future.

Have you seen any signs of my theory yet?

This entry was posted on Tuesday, December 30th, 2008 at 12:09 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://chaosymphony.blogspot.com danielle

    just stumbled across this today, in fact:

    http://be-a-magpie.com/start

     

    (and, i think you're right) 

  • http://daddytude.com Gary Walter

    I probably won't notice this, if it does happen – and I think you're right.  Using FireFox allows me to use the AdBlock extension – I rarely see an ad anymore.

  • Phil

    It's far more than blocking pop-ups.  It will be the extent of banner ads and other promotions built into sites, more advertising on the site itself, etc…