Comments on: TV Viewing at an All Time High http://philcooke.com/tv_viewing/ Change Revolution Tue, 22 May 2012 20:38:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Nick http://philcooke.com/tv_viewing/#comment-8679 Nick Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/TV_viewing#comment-8679 <p>WOW. Five hours a day?! Come home from work, watch tv while you eat dinner, and continuing to watch tv until you pass out in bed.</p><p>Sounds wonderful.</p><p>Something positive: Combine with your previous post, 14-24 year olds watch less than half as much tv as the overall average.</p> WOW. Five hours a day?! Come home from work, watch tv while you eat dinner, and continuing to watch tv until you pass out in bed.

Sounds wonderful.

Something positive: Combine with your previous post, 14-24 year olds watch less than half as much tv as the overall average.

]]> By: Steve Newton http://philcooke.com/tv_viewing/#comment-8680 Steve Newton Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/TV_viewing#comment-8680 <p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"><span style="color: black;"><span style="font-size: small; font-family: Times New Roman;"> </span></span></p><p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"><span style="color: black;"><span style="font-size: small; font-family: Times New Roman;">I agree that threre will always be a place for TV and I think (hope) it will be around at least during my lifetime...I'm exploring new ways to better analysis its true effectiveness for programmers and marketing opportunities. </span></span></p><p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"><span style="color: black;"><span style="font-size: small; font-family: Times New Roman;">Couple of side notes of interest on the Nielsen data:<p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"><span style="color: black;">The average <span style="text-decoration: underline;">household</span> logged eight hours and 21 minutes on average, also a record high.</span></p><p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"><span style="color: black;"><span style="text-decoration: underline;">Primetime viewing didn't grow</span>, with viewers on average spending one hour and 12 minutes with TV during the key daypart as they did last year. But the three hours — one eighth of a day — accounted for one quarter of average individual viewing.</span></p><span style="color: black;"><span style="font-size: small; font-family: Times New Roman;"><p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;">Nielsen attributed the growth in viewership to several factors, including more TVs in homes (I have 3 sets), more channels to choose from (I have Direct TV) and an increased usage of DVRs (I do that too).</p></span></span></span></span></p><p class="MsoNormal" style="background: white; margin: 0in 0in 16.8pt; line-height: 140%; mso-margin-top-alt: auto;"> </p>  

I agree that threre will always be a place for TV and I think (hope) it will be around at least during my lifetime…I’m exploring new ways to better analysis its true effectiveness for programmers and marketing opportunities.

Couple of side notes of interest on the Nielsen data:

The average household logged eight hours and 21 minutes on average, also a record high.

Primetime viewing didn’t grow, with viewers on average spending one hour and 12 minutes with TV during the key daypart as they did last year. But the three hours — one eighth of a day — accounted for one quarter of average individual viewing.

Nielsen attributed the growth in viewership to several factors, including more TVs in homes (I have 3 sets), more channels to choose from (I have Direct TV) and an increased usage of DVRs (I do that too).

 

]]> By: Daniel Hahn http://philcooke.com/tv_viewing/#comment-8681 Daniel Hahn Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/TV_viewing#comment-8681 <p>I keep thinking that not having cable TV in my house has saved me tons of money and time.  But truth be told, I've just replaced it with TV on the internet, Facebook & Farmville, and other computer stuff.  So it would be hypocritical to say that almost 5 hours of time in front of the tube each day is a lot, when I do the same in front of the computer or with my Blackberry.  I am a silly man.</p> I keep thinking that not having cable TV in my house has saved me tons of money and time.  But truth be told, I’ve just replaced it with TV on the internet, Facebook & Farmville, and other computer stuff.  So it would be hypocritical to say that almost 5 hours of time in front of the tube each day is a lot, when I do the same in front of the computer or with my Blackberry.  I am a silly man.

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