Church Advertising to a REALLY Captive Audience

Posted On
06/12/2009

Church Advertising to a REALLY Captive Audience

When it comes to innovative church advertising, Pilgrim Baptist Church in Gastonia, North Carolina should win an award. While visiting my parents outside of Charlotte recently, we stopped at "Big Man’s" fish restaurant in nearby Gastonia. When I visited the restroom, I discovered Pilgrim’s unique advertising campaign inside the stall door. Talk about a captive audience. The brainchild of this marketing approach seems to be "Water Closet Advertising" at 704-691-0384. Give them a call when you need to get your message across in a confined space with no escape. I guess this is what it means for churches to “heed the call.”

This entry was posted on Friday, June 12th, 2009 at 11:28 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Anonymous

I've never seen that done, but it's a good idea. I'm surprised this isn't more common.
Anonymous

Brings new meaning to a Pause for reflect….
kimi

We did this often at Frontline….didn’t realize we were so cutting edge or as all of you innovative thinkers like to say…forward thinking!
Kevin

Perhaps this is a bit different than "advertising" but several times I’ve found evangelistic tracts resting on the toilet paper dispenser n the bathroom stalls in "Cracker Barrel" restaurants along I-75 in Florida. The last one I read was called "Are you 100% sure?". Well done. Straight and to the point. How can you resist picking up reading materials like this? (Especially when there is no sports section or comics nearby).
http://www.egracecreative.com Brandon Cox

Reminds me of that hymnal game. Ever play it during church? It’s the one where you randomly turn to some hymn and add "in the bathroom" to the end. Oh it’s good fun! "No Dying There" in the bathroom. "Where Could I Go?" in the bathroom. "Come Your Hearts and Voices Raising" in the bathroom.

Now just wait till Sunday…
gastoniaresident

Their ads belong in the toilet considering the recent press they got. Check out gastongazette.com or, heck, just google church in blackface. Sick.
John Copeland

Be still and know that I am God.
http://facebook.com/adrianj Adrian Jackson

Its pretty common in Australian toilets. Hillsong Church in Sydney advertises upcoming conferences and events above urinals and on the backs of the doors. Public toilets will often have ads in them encouraging good driving habits.
Jeff Reid

"When your life’s in the crapper, go to Pilgrim Baptist Church. "
http://www.corykent.com ck

This Sunday’s Message: "7 Keys To [Everything Coming Out, OK]"
Eric

Well, when you are exorcising the concentrated evil out of you… who better to turn to than the church?? They can be sure to get you off the constipated path of destruction and in to the laxitive-filled services. Hear two sermons and in no time flat…you’ll be better prepared for fighting the evil from within.

And now, let us prepare ourselves for confession by turning to hymn 284, "I Need Thee Every Hour" (in the bathroom).
Paul A Rose Jr

Saw that very same thing in a progressive church in Tampa, FL a few months back. Nothing like getting ‘em while they’ve got nothing better to read…

Phil Cooke

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