Comments on: Sharing Your Story Through The Media http://philcooke.com/telling_your_story/ Change Revolution Tue, 22 May 2012 20:38:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Aweaver3 http://philcooke.com/telling_your_story/#comment-8669 Aweaver3 Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/telling_your_story#comment-8669 <p>There are two sides to the 'getting your message heard' coin, that we should remember:  As important as it is to get our message out to everyone, it is just as (if not more) important to impact people face to face (individually) with the reality of that message. Even advertisers know this, when they blitz the airwaves/internet with their message and then provide incentives to a small group of influential people within their target audience, who start using the product on a daily basis, in plain view, in order to get people to notice at a grassroots level. They work things from both sides.</p><p>In a similar way, we must do the same: be able to get our message to the population, in forms they will be able to access, while at the same time, impact people one on one, in our day to day living. Then those people will multiply the effect of the message.</p><p>And by the way, Phil's Book is an excellent resource. It's helped me break through the distracting clutter in my own life, so I can better focus on my core message. I still have more work to do, so I plan to read it again!</p><p>Allen Paul Weaver III Author, Transition: Breaking Through the Barriers and Speedsuit Powers (Dec 2009) www.APW3.com</p> There are two sides to the ‘getting your message heard’ coin, that we should remember:  As important as it is to get our message out to everyone, it is just as (if not more) important to impact people face to face (individually) with the reality of that message. Even advertisers know this, when they blitz the airwaves/internet with their message and then provide incentives to a small group of influential people within their target audience, who start using the product on a daily basis, in plain view, in order to get people to notice at a grassroots level. They work things from both sides.

In a similar way, we must do the same: be able to get our message to the population, in forms they will be able to access, while at the same time, impact people one on one, in our day to day living. Then those people will multiply the effect of the message.

And by the way, Phil’s Book is an excellent resource. It’s helped me break through the distracting clutter in my own life, so I can better focus on my core message. I still have more work to do, so I plan to read it again!

Allen Paul Weaver III Author, Transition: Breaking Through the Barriers and Speedsuit Powers (Dec 2009) http://www.APW3.com

]]>