Phil Cooke

Tell Better Stories

As I share in my book “Branding Faith,” branding is the art of surrounding a product, person, or organization with a compelling story.  As novelist Ursula LaGuin wrote, “There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”   Stories are foundational, core aspects of our being.  We share meaning through stories, and their power elevates us to new levels of accomplishment.  It’s no surprise that
the Bible isn’t simply a book of theology, doctrine, or dogma.  It’s a book of stories – powerful stories that have changed lives for thousands of years.

The question is, what could you make more effective by approaching as a narrative story?  Your next corporate report, a sermon, a blog post, a lecture, workshop, employee meeting?  Remember – to have the greatest impact think less about sharing information, and more about telling a story.

This entry was posted on Tuesday, April 27th, 2010 at 9:53 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.