The Time Paradox

The new book “The Time Paradox” by Philip Zimbardo and John Boyd is worth checking out because of one simple premise.  Instead of trying to “manage” time (which you can’t do anyway because time can’t be managed), we need to understand how each of us “perceive” time.  It’s not about time management, but the “psychology” of time.  This really caught my attention because I understand the concept of perception from my work in branding.  The genius idea that Zimbardo and Boyd have figured out is that ... read more