Digital Media

In the era of digital media, we sometimes forget the importance of reading.  Recently, James Macpherson wrote a blog post responding to a comment I'd made.  In his response that he called Reading for a Change, he listed some really insightful issues about reading, and I thought they were worth repeating.  Check it out and let me know what you think. ... read more

Here are some thoughts worth considering on how to lead an organization or team in the new digital media world. The most important aspect of the digital world is that’s not top-down. Traditional media is top-down – meaning, one program is sent out through radio or TV and if you miss it, it’s over. It’s a one way street. But digital media is about two way communication. The key concept to remember is that the digital media world is about personalization, and it’s interactive. Today we can download or TIVO programs when we want it, where we want it, and how we want it. It’s ... read more