Christian TV

In the cluttered and competitive world of media, the need to be unique and noticed sometimes takes a strange turn.  In my book “Branding Faith” I talk about branding and identity as something that comes out of your nature.  Your brand story is the essence of who you are.  It’s not something you make up or add on, it’s the compelling story about the real you.  But as I watch a new generation of younger pastors and religious TV personalities, I’m noticing such a desperation to get noticed, that they’re often coming up with some really ridiculous things. ... read more

Paul Crouch Jr. shared some interesting audience survey results from Trinity Broadcasting with me that might start to change assumptions about who the audience for religious television might be.  Because of confidentiality, I can’t reveal the entire survey, but there are some fascinating elements that Paul gave me permission to write about.  For instance, here are the things that stood out: ... read more

One of the things that’s most disconcerting to me during the Senator Charles Grassley affair is just how little unity there is in the church today. It’s no wonder we’re not making more of a cultural impact. Reading over various blogs last night, it’s amazing how many Christians out there are applauding Grassley. I'm sure he's a good man and has done many great things in office. The truth is, if you read this blog very much, you’ll know I’m not a big fan of many TV ministries. There are people on that list that I have plenty of problems with, and I’m pretty vocal about it. I probably spend as much time ... read more