Demographics

According to Advertising Age magazine, younger viewers are moving to the computer screen perhaps a bit faster than anyone thought. With younger adults, only 23% strongly agree that they prefer to watch TV rather than online video. Nearly 30% of the 12-64 year old population report that the PC is cutting seriously into their TV time. What does this mean? ... read more

So many producers of traditional television and radio programs come to me terrified. They’ve had success over the years, but their audience is getting older. They want to overhaul the program and make it hipper, more contemporary, and hopefully reach a younger audience, but they’re fearful that any changes will upset or alienate the older demographic. (And hence stop their financial support). ... read more

"Image Is Everything!" Could be. It’s not a commercial, it seems to be the mindset of many in America today. It's certainly become a big part of religious media - I couldn't even list all the TV personalities in the Christian world with multiple plastic surgeries. I don't have anything against it - as Joyce Meyer says, "Who would live in a house for 30 or 40 years without doing some remodeling? :-) ... read more