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	<title>Comments on: Do Certain Media Ministries Target Low Income Groups?</title>
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	<description>Change Revolution</description>
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		<title>By: david</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5325</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5325</guid>
		<description>Where do you get the &quot;low-income, minority&quot; angle from?&lt;br /&gt;</description>
		<content:encoded><![CDATA[<p>Where do you get the &quot;low-income, minority&quot; angle from?</p>
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		<title>By: Elizabeth Conley</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5326</link>
		<dc:creator>Elizabeth Conley</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5326</guid>
		<description>&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;I&#039;m not sure these folks are hoping to connect with low-income minorities.  I suspect they simply hope to connect with people who aren&#039;t very well educated or logical.&lt;/font&gt;&lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;Many Christians aren&#039;t very rigorous in their Bible study habits.  Many college educated people don&#039;t read a book after they graduate. &lt;/font&gt;&lt;/p&gt;&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&#160;&lt;/p&gt;&lt;p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;***QUOTE*****&lt;/font&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;1/3 of high school graduates never read another book for the rest of their lives. &lt;/span&gt;&lt;/font&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;&lt;font size=&quot;3&quot;&gt;42 percent of college graduates never read another book after college. &lt;/font&gt;&lt;/span&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;80 percent of U.S. families did not buy or read a book last year. &lt;/span&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;70 percent of U.S. adults have not been in a bookstore in the last five years. &lt;/span&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;57 percent of new books are not read to completion. &lt;/span&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;70 percent of books published do not earn back their advance. &lt;/span&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Arial&quot;&gt;70 percent of the books published do not make a profit.&lt;/span&gt;&lt;/font&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 10pt; color: black; font-family: Arial&quot;&gt;(Source: Jerold Jenkins, &lt;a href=&quot;http://www.jenkinsgroupinc.com/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;www.JenkinsGroupInc.com&lt;/a&gt;)&lt;/span&gt;&lt;/strong&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Helvetica&quot;&gt; &lt;/span&gt;&lt;/font&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Helvetica&quot;&gt;****END QUOTE***&lt;/span&gt;&lt;/font&gt; &lt;/p&gt;&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Helvetica&quot;&gt;Further, while developmental readiness for Algebra is traditionally considered to coincide with puberty, there are a few studies that conclude that many people never cross this intellectual milestone.  This does not mean they will not be able to graduate college.  It just means they need to stick to classes where their memory skills are helpful and abstract reasoning isn&#039;t important.  A remarkably high percentage of college graduates may fall into this category, depending on which study you believe.  &lt;/span&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;color: black; font-family: Helvetica&quot;&gt;So I don&#039;t think these &quot;ministers&quot; need to connect with low income minorities to get a flood of checks in the mail.  They just need to connect with people who don&#039;t know their Bible very well and can&#039;t or won&#039;t engage in reason.  High income would be a plus!!!  Ethnicity probably doesn&#039;t matter.  &lt;/span&gt;&lt;/font&gt;&lt;/p&gt;&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&#160;&lt;/p&gt; &lt;font size=&quot;3&quot;&gt;&lt;span style=&quot;font-family: Helvetica&quot;&gt;Odder still, I&#039;m never sure if these people intentionally fleece the sheep.   I think many of them may be charming people who are intellectually similar to their followers.  They may  simply be doing what has always worked for them, without wondering if it is right.&lt;/span&gt;&lt;/font&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt;</description>
		<content:encoded><![CDATA[<p><font size="3"></font><font face="Times New Roman">I&#39;m not sure these folks are hoping to connect with low-income minorities.  I suspect they simply hope to connect with people who aren&#39;t very well educated or logical.</font>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3">Many Christians aren&#39;t very rigorous in their Bible study habits.  Many college educated people don&#39;t read a book after they graduate. </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal">&#160;</p>
<p><font face="Times New Roman" size="3"> </font><font size="3"></font><font face="Times New Roman">***QUOTE*****</font><font size="3"><span style="color: black; font-family: Arial">1/3 of high school graduates never read another book for the rest of their lives. </span></font><span style="color: black; font-family: Arial"><font size="3">42 percent of college graduates never read another book after college. </font></span><font size="3"><span style="color: black; font-family: Arial">80 percent of U.S. families did not buy or read a book last year. </span></font><font size="3"><span style="color: black; font-family: Arial">70 percent of U.S. adults have not been in a bookstore in the last five years. </span></font><font size="3"><span style="color: black; font-family: Arial">57 percent of new books are not read to completion. </span></font><font size="3"><span style="color: black; font-family: Arial">70 percent of books published do not earn back their advance. </span></font><font size="3"><span style="color: black; font-family: Arial">70 percent of the books published do not make a profit.</span></font><strong><span style="font-size: 10pt; color: black; font-family: Arial">(Source: Jerold Jenkins, <a href="http://www.jenkinsgroupinc.com/" target="_blank" rel="nofollow">http://www.JenkinsGroupInc.com</a>)</span></strong><font size="3"><span style="color: black; font-family: Helvetica"> </span></font><font size="3"><span style="color: black; font-family: Helvetica">****END QUOTE***</span></font> </p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font size="3"><span style="color: black; font-family: Helvetica">Further, while developmental readiness for Algebra is traditionally considered to coincide with puberty, there are a few studies that conclude that many people never cross this intellectual milestone.  This does not mean they will not be able to graduate college.  It just means they need to stick to classes where their memory skills are helpful and abstract reasoning isn&#39;t important.  A remarkably high percentage of college graduates may fall into this category, depending on which study you believe.  </span></font></p>
<p> 
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font size="3"><span style="color: black; font-family: Helvetica">So I don&#39;t think these &quot;ministers&quot; need to connect with low income minorities to get a flood of checks in the mail.  They just need to connect with people who don&#39;t know their Bible very well and can&#39;t or won&#39;t engage in reason.  High income would be a plus!!!  Ethnicity probably doesn&#39;t matter.  </span></font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal">&nbsp;</p>
<p> <font size="3"><span style="font-family: Helvetica">Odder still, I&#39;m never sure if these people intentionally fleece the sheep.   I think many of them may be charming people who are intellectually similar to their followers.  They may  simply be doing what has always worked for them, without wondering if it is right.</span></font><font face="Times New Roman" size="3"> </font></p>
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		<title>By: Elizabeth Conley</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5327</link>
		<dc:creator>Elizabeth Conley</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5327</guid>
		<description>&lt;p&gt;PS:&lt;/p&gt;&lt;p&gt;I&#039;ve personally known 2 people I would catagorize as con artists.  Neither of them was particularly good at abstract reason, nor did they have any viable life skills beyond being likeable and convincing.    I have to wonder, should we blame a crab for scuttling sideways?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>PS:</p>
<p>I&#39;ve personally known 2 people I would catagorize as con artists.  Neither of them was particularly good at abstract reason, nor did they have any viable life skills beyond being likeable and convincing.    I have to wonder, should we blame a crab for scuttling sideways?</p>
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		<title>By: Robert Winkler Burke</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5328</link>
		<dc:creator>Robert Winkler Burke</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5328</guid>
		<description>I am in favor of media ministries providing &quot;warning label&quot; instructions with all money requests.  The warnings would be to dissavow any guarantees that money sent by donor would result in multiple returns somehow coming to donor, and that money that the donor&#039;s family needs should not be sent to the media ministry.  It is just common sense, and following with other such things as warning brochures at Nevada casinos talking about the dangers of gambling too much, the warning labels you see on visors of cars that warn about airbags and tipping over, and warnings you see on tobacco products.  In truth, Christian media ministries are laggards, indeed, in providing warnmings about the dangers of their products and services. </description>
		<content:encoded><![CDATA[<p>I am in favor of media ministries providing &quot;warning label&quot; instructions with all money requests.  The warnings would be to dissavow any guarantees that money sent by donor would result in multiple returns somehow coming to donor, and that money that the donor&#39;s family needs should not be sent to the media ministry.  It is just common sense, and following with other such things as warning brochures at Nevada casinos talking about the dangers of gambling too much, the warning labels you see on visors of cars that warn about airbags and tipping over, and warnings you see on tobacco products.  In truth, Christian media ministries are laggards, indeed, in providing warnmings about the dangers of their products and services. </p>
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		<title>By: Postscript</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5329</link>
		<dc:creator>Postscript</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5329</guid>
		<description>&lt;p&gt;I think the low income target is correct, but I don&#039;t believe it is racially directed.  Like the lottery, giving money to get more money is most attractive to those who don&#039;t have any money - and that goes for red and yellow, black, brown and white.&lt;/p&gt;&lt;p&gt;You are also right that these types of ministries add significant fuel to secular (and Senatorial) viewpoints that television ministries are crooks out for money.  &lt;/p&gt;&lt;p&gt;While no one stands on Free Speach more than Chrstian broadcasters, the question might be would it be wrong for us to appeal to these &quot;fringe&quot; ministries to change their methods?  I believe God is faithful when we are faithful but I&#039;m not sure I believe in the $1000 seed.  Would we be out of line questioning their faith or responsibly standing for the Gospel?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I think the low income target is correct, but I don&#39;t believe it is racially directed.  Like the lottery, giving money to get more money is most attractive to those who don&#39;t have any money &#8211; and that goes for red and yellow, black, brown and white.</p>
<p>You are also right that these types of ministries add significant fuel to secular (and Senatorial) viewpoints that television ministries are crooks out for money.  </p>
<p>While no one stands on Free Speach more than Chrstian broadcasters, the question might be would it be wrong for us to appeal to these &quot;fringe&quot; ministries to change their methods?  I believe God is faithful when we are faithful but I&#39;m not sure I believe in the $1000 seed.  Would we be out of line questioning their faith or responsibly standing for the Gospel?</p>
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		<title>By: Bob</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5330</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5330</guid>
		<description>Just look at the audience on their TV programs.  The audience for Don Stewart, Peter Popoff, and these other guys are pretty much all African-American grandmothers.  Phil&#039;s exactly right.  It doesn&#039;t take much to see these folks are being exploited financially.</description>
		<content:encoded><![CDATA[<p>Just look at the audience on their TV programs.  The audience for Don Stewart, Peter Popoff, and these other guys are pretty much all African-American grandmothers.  Phil&#39;s exactly right.  It doesn&#39;t take much to see these folks are being exploited financially.</p>
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		<title>By: Richard Gaspard</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5331</link>
		<dc:creator>Richard Gaspard</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5331</guid>
		<description>&lt;p&gt;Do you think that ministries are, with their airtime choices, specifically targeting their audiences, or merely buying up the cheapest blocks of time?  It&#039;s hard for me to believe that some of these guys actually think about target audiences, hard sell/soft sell, positioning, etc.  It is, however TOTALLY believable that they&#039;re only concerned about price.&lt;/p&gt;&lt;p&gt;Just my two cents.  I&#039;d love to know your opinion on this, Phil.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Do you think that ministries are, with their airtime choices, specifically targeting their audiences, or merely buying up the cheapest blocks of time?  It&#39;s hard for me to believe that some of these guys actually think about target audiences, hard sell/soft sell, positioning, etc.  It is, however TOTALLY believable that they&#39;re only concerned about price.</p>
<p>Just my two cents.  I&#39;d love to know your opinion on this, Phil.</p>
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		<title>By: bygracenotmerit</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5332</link>
		<dc:creator>bygracenotmerit</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5332</guid>
		<description>After my journey these past few year at Oral Roberts University, nothing in the sowing seed principles would surprise me.  I&#039;m glad ORU is moving past all that.

What saddens me about the request for seed money is that the focus of the broadcast is off.  The purpose (I thought) is to be a bridge between the church (ministry) and the people who might not visit a church as well as to share with them who Jesus is?  How is asking for a $1,000 seed beneficial in furthering the kingdom of God?

Additionally, if the &quot;outsiders&quot; already perceive us as using mind games to get our way, doesn&#039;t the money give the same impression?  And how does the seed further the image and story of Jesus Christ?

I really struggle with the whole seed-sowing principle.  I get the basic gist of it but I can&#039;t find anywhere in scripture where Jesus asked for money.  He usually did without.  So the principle has always smacked me as off kilter.

I sincerely hope that these ministries aren&#039;t targeting low-income areas because that would indicate that we have fallen to an even lower level.

Thanks again for the book suggestion - UnChristian.

Remaining Steadfast,
Dominique
http://anunlikelyperspective2.squarespace.com</description>
		<content:encoded><![CDATA[<p>After my journey these past few year at Oral Roberts University, nothing in the sowing seed principles would surprise me.  I&#8217;m glad ORU is moving past all that.</p>
<p>What saddens me about the request for seed money is that the focus of the broadcast is off.  The purpose (I thought) is to be a bridge between the church (ministry) and the people who might not visit a church as well as to share with them who Jesus is?  How is asking for a $1,000 seed beneficial in furthering the kingdom of God?</p>
<p>Additionally, if the &#8220;outsiders&#8221; already perceive us as using mind games to get our way, doesn&#8217;t the money give the same impression?  And how does the seed further the image and story of Jesus Christ?</p>
<p>I really struggle with the whole seed-sowing principle.  I get the basic gist of it but I can&#8217;t find anywhere in scripture where Jesus asked for money.  He usually did without.  So the principle has always smacked me as off kilter.</p>
<p>I sincerely hope that these ministries aren&#8217;t targeting low-income areas because that would indicate that we have fallen to an even lower level.</p>
<p>Thanks again for the book suggestion &#8211; UnChristian.</p>
<p>Remaining Steadfast,<br />
Dominique<br />
<a href="http://anunlikelyperspective2.squarespace.com" rel="nofollow">http://anunlikelyperspective2.squarespace.com</a></p>
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		<title>By: Bart Breen</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5333</link>
		<dc:creator>Bart Breen</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5333</guid>
		<description>These ministries know exactly what they are doing.  They have researched the demographics, psychographics and the methods they are using down to the smallest degree and the purpose of their methodology is to maximize revenue.</description>
		<content:encoded><![CDATA[<p>These ministries know exactly what they are doing.  They have researched the demographics, psychographics and the methods they are using down to the smallest degree and the purpose of their methodology is to maximize revenue.</p>
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		<title>By: Robert Winkler Burke</title>
		<link>http://philcooke.com/targeting_demographics/#comment-5334</link>
		<dc:creator>Robert Winkler Burke</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://philcooke.vintom.com/targeting_demographics#comment-5334</guid>
		<description>Here is what I fave found about the seed-sowing principle.  We worship God in spirit and truth, so... If a greedy egomanica faith preacher offers you a hundred fold return on monies sent to his greedy egnomaniac ministry, and you send him a thousand bucks, here is what happens.  Likely as not, you get a hundred fold return of that ministry man&#039;s spirits.  You will find you have a hundred grand worth of greed and egomania.  You probably won&#039;t get a hundred thousand dollars, but your family will wonder where your sudden greed and egomania came from.  It may take a long time to shake off that ministry&#039;s spirits from your life.</description>
		<content:encoded><![CDATA[<p>Here is what I fave found about the seed-sowing principle.  We worship God in spirit and truth, so&#8230; If a greedy egomanica faith preacher offers you a hundred fold return on monies sent to his greedy egnomaniac ministry, and you send him a thousand bucks, here is what happens.  Likely as not, you get a hundred fold return of that ministry man&#39;s spirits.  You will find you have a hundred grand worth of greed and egomania.  You probably won&#39;t get a hundred thousand dollars, but your family will wonder where your sudden greed and egomania came from.  It may take a long time to shake off that ministry&#39;s spirits from your life.</p>
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