Posts Tagged ‘video’



Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

Giving Is The Best Communication

Best short film of the week is a long form commercial.  Check it out, expand it to full screen, turn up the audio, and get a tissue.

 

The Big Secret to a Successful Freelance Career

The freelance life is a challenge. At some point, every employee in America has thought about leaving their job and working for themselves. But the realization that freelance professionals wake up every morning unemployed usually jolts them back to reality. Managing projects, inspiring confidence, being professional, dealing with risk, and more all add up to a successful freelance career, but one thing stands above all others. If you can’t do this, then don’t become a freelancer. The single most important aspect of a successful freelance career is: Read the full article »

Directors: Five Critical Things You Need to Do on the Set

In the old days, directors were contract players, so they were directing nearly every day of their career. But in today’s freelance film and video world, most directors aren’t shooting more than once every two or three months. As a result, many directors don’t understand how to act on a set or how to lead.  Here’s five things that have made an important difference for me on a film set or in a TV studio: Read the full article »

Five Keys To Shooting Better Videos and Short Films

I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets: Read the full article »

This Month’s Interview: Producer Guy Noland

From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry: Read the full article »

How to Succeed on Kickstarter

To date there have been more than 100,000 projects launched on Kickstarter, but less than 43% actually meet their goals and are funded. What’s the problem? You may be sincere, hard working, and even had a great cause to fund, but without covering these important bases, the odds of striking out are huge. Here’s a good list from our social media expert Bailey Current of what you need to succeed on Kickstarter: Read the full article »

I’m So Happy to See A Public Service Announcement About this Important Issue

Hat tip to Chandra Hope, a Creative Director at Cooke Pictures for bringing this important video to my attention.  If you’re a professional communicator, then you know how serious this issue really is today.  I hope you’ll share this post and let’s go out there and make a positive difference!   Take a look: Read the full article »

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »

Effective Videos Can Make a Huge Difference for Your Organization

Social media expert Brian Boyd send me this note on the importance of video in branding and social media. It was so pertinent to our clients and readers, I thought I’d share it:   Read the full article »


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