Posts Tagged ‘unique’
I’ve written a great deal about the branding principle of simply being unique. In fact, I believe it so much that my new book coming out this winter is called, “Unique: Telling Your Story in the Age of Brands and Social Media.” In my current book, “One Big Thing” I tell the story of my visit to the Portobello Street Market in London and meeting a charming woman I called “The Bread Plate Lady.” She personified the importance of owning a unique niche. Today, Kathleen and I spent the day at the Arab Market in Jerusalem, and discovered the Read the full article »
Listen to these quotes
Question: “If you could live forever, would you and why?”
Answer: “I would not live forever, because we should not live forever, because if we were supposed to live forever, then we would live forever, but we cannot live forever, which is why I would not live forever.”
–Miss Alabama in the 1994 Miss USA contest.
“Smoking kills. If you’re killed, you’ve lost a very important part of your life.”
–Brooke Shields, during an interview to become Spokesperson for federal anti-smoking campaign.
“Half this game is ninety percent mental.”
–Danny Ozark, Philadelphia Phillies manager
“I’ve now been in 57 states — I think one left to go.” –Barack Obama at a campaign event in Beaverton, Oregon
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging times. During the energy crisis, the falling dollar, the S&L crisis, right up to today’s meltdown, I’ve helped guide our non-profit and religious clients through some pretty rough financial tests. I’ve discovered that most of them take the wrong strategy when things get tough. They cut back, ask for lower donation or sponsorship levels, talk more about “emergency giving,” start talking “crisis,” and more. But they often forget what I consider to be the single most important
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