Posts Tagged ‘unique’



How Your Message is Delivered is Just as Important as the Message Itself

Now before you crucify me for heresy, let me explain. My father was a pastor back in the 50’s and 60’s, and compared to today, getting his message out was easy. Church was a big part of life back then, and the distractions were very few. But today? Read the full article »

Stop Trying to Be Original and Start Being Yourself

I love creativity and think we should all be more creative. Some people think they simply aren’t creative, but the truth is, we’re all born with wonderful imaginations. Just put a group of toddlers in a room and you’ll see they’re all wildly creative. So everyone is born creative.  But something happens around elementary school that starts pushing that creativity to the back of the room.  But the more important question for today is, considering the millions of writers, artists, inventors, and filmmakers that have gone before us, can we actually be Read the full article »

Everybody Has an Agenda: You Need One Too

When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth: Read the full article »

A Checklist for Building Your Platform in 2013

During this transition time into 2013, you have a great time to slow down and re-think what you’re doing to share your message and ideas with the world. If you’re a writer, producer, filmmaker, artist, pastor, business or nonprofit leader, politician, or whatever – take a few minutes right now to think about how you’re connecting with your social media followers, donors, general public, and customers. Here’s a few good places to start: Read the full article »

Is Convenience Ruining The Church?

In my upcoming book, “Unique: Telling Your Story in The Age of Brands and Social Media,” I tell the story of a pastor who never preaches for more than 12-15 minutes because he feels that’s all he can demand of his audience. Today, many churches across the country are slaves to the clock, and wouldn’t think of pushing a service past the hour mark. Last week I was in Nevada shooting some television segments with Pastor Benny Perez from The Church at South Las Vegas. We started talking about the “convenience” culture that’s Read the full article »

Jerusalem’s Arab Market and the Power of “Unique”

I’ve written a great deal about the branding principle of simply being unique. In fact, I believe it so much that my new book coming out this winter is called, “Unique: Telling Your Story in the Age of Brands and Social Media.” In my current book, “One Big Thing” I tell the story of my visit to the Portobello Street Market in London and meeting a charming woman I called “The Bread Plate Lady.” She personified the importance of owning a unique niche. Today, Kathleen and I spent the day at the Arab Market in Jerusalem, and discovered the Read the full article »

Wonder why we need real change?

Listen to these quotes

Question: “If you could live forever, would you and why?”
Answer: “I would not live forever, because we should not live forever, because if we were supposed to live forever, then we would live forever, but we cannot live forever, which is why I would not live forever.”

–Miss Alabama in the 1994 Miss USA contest.

“Smoking kills. If you’re killed, you’ve lost a very important part of your life.”
–Brooke Shields, during an interview to become Spokesperson for federal anti-smoking campaign.

“Half this game is ninety percent mental.”
–Danny Ozark, Philadelphia Phillies manager

“I’ve now been in 57 states — I think one left to go.” –Barack Obama at a campaign event in Beaverton, Oregon

 

Survive this Financial Crisis Through The Power of a Strong Brand

In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging times.  During the energy crisis, the falling dollar, the S&L crisis, right up to today’s meltdown, I’ve helped guide our non-profit and religious clients through some pretty rough financial tests.  I’ve discovered that most of them take the wrong strategy when things get tough.  They cut back, ask for lower donation or sponsorship levels, talk more about “emergency giving,” start talking “crisis,” and more.  But they often forget what I consider to be the single most important
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