Posts Tagged ‘TV’
Here’s one of the most effective ways to get noticed by local media and generate positive press coverage: Take a reporter out to lunch. That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is, Read the full article »
College was a wonderful experience for me. It literally transformed my life. In those days, I was a film and television major, but I’m sad to say, that was the only area my university failed me. Professors teach you knowledge about your field, but they don’t often teach about the relational or practical issues of your field. So after more than three decades working as a professional in the media, and living out what I majored in college, here’s the ten things I wish I’d known back then that would have made a dramatic difference in my career: Read the full article »
I received this note from a friend recently: “I’d love to see you comment on how to give feedback to creative types. I just had a client give me an hour to write a script with no direction. Two days later, I heard that it was “terrible and to rewrite it.” My friend’s note hit home, because I’ve certainly worked for difficult clients. Nothing could be more counter productive to getting creative results than slapping down your writer, designer, media director, or other creative staff member. How should you respond? If you know someone having trouble supervising creative employees, pass these tips along:
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Everyone loves what creative people do, but many find their lifestyles and behavior a little strange. Just hire an advertising agency, or glance at MTV to confirm that there are some pretty odd creative people out there. But for the organizations to reach their real potential, we have to learn to maximize our creativity, and cultivate our relationships with original thinkers. There’s no question that creative people are wired differently. Their perception of the world, their reactions to events, and even the way they sleep is often dramatically different from most. Therefore, much of Read the full article »
I think Yogi Berra had it right when he said: “If you come to a fork in the road, take it.” Lately I seem to be surrounded with leaders who can’t make decisions. The executive director of a major nonprofit told me recently, “When I make a decision, I feel guilty.” In some cases, leaders who shy away from decisions make the horrible error of farming decisions out to a committee. How many churches, nonprofits, and businesses today are run by “leadership teams,” or “marketing teams?” Teams are great for brainstorming and executing strategy, but at some point, one person needs to make a choice. As I’ve said before – in military terms – Read the full article »
For most people, geography impacts inspiration. There are extraordinary places on the planet that spark our imaginations and light up our creativity. The problem is, most people never think about “location” when it comes to creativity. Trust me – high performing creative people know the places that inspire them. For novelist Stephen King, it’s Durham, Maine, where he grew up in the 60’s. For poet Langston Hughes, it was the jazz clubs of Harlem. For Toy Inventor A.C. Gilbert, it’s the train line in Connecticut. For me, it’s the area around Read the full article »
Proverbs 18:2 says: “A fool takes no pleasure in understanding, but only in expressing his opinion.” Maybe you know a few people like that. I work in the media business, so I deal with petty and insecure people all the time. What drives me crazy is how they suck the life out of their team. They’re so obsessed with being in charge (and getting credit) even to the point of being willing to drive the organization into the ground. So if you’re wondering if that might be you – or someone you work with – here’s a handy chart to help you identify the petty and insecure people in your office: Read the full article »
Most of us use our calendar for one thing only – scheduling appointments. That’s great, but only part of the tool. Appointments, meetings, and projects are important, but if you’re a busy creative, the single most important thing your calendar can do is to schedule your time. Most of us rarely think of our calendar when it comes to what’s important to us. What are the things you’re most passionate about? Use your calendar to schedule your dream. What’s the One Big Thing in your life? A book? A screenplay? A film? Launching a new idea? Whatever it is, use your Read the full article »
OK – producers, directors, editors, camera people, and everyone else in the film, TV, or media business. Stop producing demo reels of compiled shots of your work edited to a hip, cool song. I’m not impressed, and here’s why: Read the full article »
I’m working on a book on the future of Christian media and I’d love to know your thoughts.
Will Christian media (particularly radio and TV) exist in 5-10 years?
Will it look like it does today? Will it be effective?
What will it look like?
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