Posts Tagged ‘Television’



Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the Read the full article »

My Favorite Olympics TV Commercial

Proctor and Gamble gets my vote for the best TV spot during the Olympics: “Thank You Mom.”  Get a tissue before you hit play:

Television May Be Killing You

I talk a lot about adapting to change on this blog, but one of the most significant changes that have happened over the last 40 years is the number of hours we spend in front of a TV set or computer.  The sedentary aspect of all that sitting has a real impact on our health. Different studies abound, but a recent Nielson report indicates the average TV is on for 8 hours and 18 minutes a day. In his book “Manage Your Day to Day,” productivity expert Scott Belsky writes that Read the full article »

Why is The History Channel’s “The Bible” Series So Popular?

I’ve been asked by a number of reporters my opinion on why Mark Burnett’s TV series on The Bible has been so wildly popular. It’s not hard to figure out, but I’m really quite amazed at the number of mainstream reporters who are baffled by it’s success. In most cases, I refer them to three reasons articulated very well by marketing expert Jonathan Bock at Grace Hill Media: Read the full article »

Non-Profits: Cut Out Your Media, and You Bleed to Death

Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they still have yet to recover.  It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money.  Your most vital links to your donors are
Read the full article »

The Questions To Ask About Lance Armstrong

The reactions to the Lance Armstrong interviews on Oprah were pretty one sided.  Most people seemed to think he was holding back, offering excuses, or not being completely contrite.  When I watched the interviews, I wasn’t thinking about forgiveness, I was thinking about trust – and how to rebuild it.  So when Fox News asked me to write an essay on my reactions to the interview, I asked some different questions.  They published it here on FoxNews.com, so please share it, and then I would love to hear your reactions.   Read the full article »

The Online Risk: Do You Know Where Your Kids Are Surfing?

Today, moms have good reason to be concerned about how their teens use the Internet, but the truth is, online dangers pale compared to the risks of drunk driving. In 2007, 6,552 people were killed in auto accidents involving young drivers (16-20), according to the National Highway Transportation Safety Administration (NHTSA). In 2006, nearly a fifth (18%) of the 7,643 15- to 20-year-old drivers involved in fatal traffic crashes had a high blood alcohol level.  On the other hand, the numbers from the Crimes Against Children Research Center indicate that one child in seven has received an unwanted sexual Read the full article »

Is Pitching Your Dream Project Making You A Jerk?

Someone pitched me a project the other day. He had obviously worked very hard on it and was very passionate. But he made one serious mistake: He let his passion spill over into annoyance and then arrogance.  After giving me a long speech about his credentials, and why his experience justified me listening to the project, he then went into a diatribe about what was wrong with people in Hollywood and why they haven’t responded to him. I understood his frustration, because after all, I’ve been out here for Read the full article »

I’m Not Watching Your Online Video Because It’s Too Long

I read some research recently that indicated more than 66% of online video viewers turn it off at the two minute mark. True or not, it’s pretty close to my experience. For a captive audience at a live event, banquet, or other presentation – fine, you can go longer.  But when it comes to an online video – keep it short.  But I continue to see more and more corporate videos, donor development presentations, and promotional video projects at 8, 10, or even 15 minutes. When I ask “Why?” I get the same old answer: Read the full article »

Managing Creative People: Are They a Little Crazy?

Everyone loves what creative people do, but many find their lifestyles and behavior a little strange.  Just hire an advertising agency, or glance at MTV to confirm that there are some pretty odd creative people out there.  But for the organizations to reach their real potential, we have to learn to maximize our creativity, and cultivate our relationships with original thinkers.  There’s no question that creative people are wired differently.  Their perception of the world, their reactions to events, and even the way they sleep is often dramatically different from most.  Therefore, much of  Read the full article »


← Older posts