Posts Tagged ‘Television’



5 Ways To Get A Response To Your TV Programs

Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
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New Research Confirms Broadcast TV Still Matters

New research in June by GfK Media indicates the number of Americans now relying on over-the-air broadcast television reception has actually increased to almost 54 million, up from 46 million just a year ago. This is a pretty significant piece of data. In one year, the number of homes getting their TV signals solely over-the-air without cable or satellite has gone up almost 20%. Not a big surprise, the survey found Read the full article »

For Sharing a Christian Message, Television Still Matters – A Lot

Churches, ministries, nonprofits, and others – if you have a message to share, don’t think TV’s days as a viable content delivery system are over. In an upcoming report to be released by the audience research firm Nielsen, here’s some interesting new facts: Read the full article »

Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the Read the full article »

My Favorite Olympics TV Commercial

Proctor and Gamble gets my vote for the best TV spot during the Olympics: “Thank You Mom.”  Get a tissue before you hit play:

Television May Be Killing You

I talk a lot about adapting to change on this blog, but one of the most significant changes that have happened over the last 40 years is the number of hours we spend in front of a TV set or computer.  The sedentary aspect of all that sitting has a real impact on our health. Different studies abound, but a recent Nielson report indicates the average TV is on for 8 hours and 18 minutes a day. In his book “Manage Your Day to Day,” productivity expert Scott Belsky writes that Read the full article »

Why is The History Channel’s “The Bible” Series So Popular?

I’ve been asked by a number of reporters my opinion on why Mark Burnett’s TV series on The Bible has been so wildly popular. It’s not hard to figure out, but I’m really quite amazed at the number of mainstream reporters who are baffled by it’s success. In most cases, I refer them to three reasons articulated very well by marketing expert Jonathan Bock at Grace Hill Media: Read the full article »

Non-Profits: Cut Out Your Media, and You Bleed to Death

Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they still have yet to recover.  It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money.  Your most vital links to your donors are
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The Questions To Ask About Lance Armstrong

The reactions to the Lance Armstrong interviews on Oprah were pretty one sided.  Most people seemed to think he was holding back, offering excuses, or not being completely contrite.  When I watched the interviews, I wasn’t thinking about forgiveness, I was thinking about trust – and how to rebuild it.  So when Fox News asked me to write an essay on my reactions to the interview, I asked some different questions.  They published it here on FoxNews.com, so please share it, and then I would love to hear your reactions.   Read the full article »

The Online Risk: Do You Know Where Your Kids Are Surfing?

Today, moms have good reason to be concerned about how their teens use the Internet, but the truth is, online dangers pale compared to the risks of drunk driving. In 2007, 6,552 people were killed in auto accidents involving young drivers (16-20), according to the National Highway Transportation Safety Administration (NHTSA). In 2006, nearly a fifth (18%) of the 7,643 15- to 20-year-old drivers involved in fatal traffic crashes had a high blood alcohol level.  On the other hand, the numbers from the Crimes Against Children Research Center indicate that one child in seven has received an unwanted sexual Read the full article »


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