Posts Tagged ‘story’



Five Commandments for Becoming a Media Savvy Pastor

As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like:  Read the full article »

The #1 Talent Of The Best Video Editors

I meet video editors on a regular basis, and generally speaking they want to talk about:

1. What editing software they use. (Final Cut, Avid, Adobe Premier – whatever)
2. What effects software they use. (After-Effects, Photoshop, Maya – whatever)
3. What cameras they like to edit footage from. (RED, DSLR, Canon C300 – whatever)

But I rarely talk to a video editor who wants to talk about

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Who Are You? (In 5 Words or Less)

Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to Read the full article »

Two “Unique” Christmas Gifts

I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on Read the full article »

What Overwhelms You?

This blog is about how to get your story out there.  It’s designed for filmmakers, writers, pastors, musicians, business and nonprofit leaders – anyone who has an idea or story burning in their heart that they need to share.  But one of the greatest obstacles to getting your story out there is becoming overwhelmed with the process.  It happens to me when I’m balancing too many things, and get the sneaky suspicion that there’s something important to do that I’ve forgotten about. It usually comes when I haven’t been paying attention to my priorities, am over-stretched, and not taken a close look at my to-do list. When that happens, I usually get a wave of Read the full article »

The Medium Really Is the Message

Regardless who you were pulling for in this year’s Vice-Presidential debate, one thing is clear: The medium is just as important as the message. In one discussion afterwards, commentator Charles Krauthammer put it best. When asked who won the debate he said it depended on how you encountered it. If you read the transcript, it was probably even. Both candidates had their facts, both had done their homework, and it was pretty evenly matched. However, if you heard it on the radio, you probably assumed Read the full article »

Why Stories Matter

Jesus told stories during His three years of adult ministry on the earth. During that short time, he had to teach a message that wouldn’t simply change people during His lifetime, but transform the world for ages to come. If you had faced that challenge, what would you have done? Most pastors I know would start with Read the full article »

Tell Better Stories

As I share in my book “Branding Faith,” branding is the art of surrounding a product, person, or organization with a compelling story.  As novelist Ursula LaGuin wrote, “There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”   Stories are foundational, core aspects of our being.  We share meaning through stories, and their power elevates us to new levels of accomplishment.  It’s no surprise that
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The Power of Great Stories

“How can you be a Christian in Hollywood?”  The question still gets asked by well meaning believers, and I’m often stopped at conferences and workshops and asked to share the experience of how I ended up in the entertainment industry.  I was raised a “preacher’s kid,” so early on in my life, I understood the power of great preaching, and the importance of communicating effectively – although I never had the slightest desire to be a preacher myself.  But it wasn’t long before I discovered the
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The Power of Personal Stories

For a long time I’ve encouraged my clients to use customer’s personal stories more effectively. In my experience for instance, phone response rises in infomercials during personal testimonies. Apparently a host can talk all day about a product, but when the viewer sees someone like him or her actually using the product, something clicks. They think, “Hey – if it works for him, maybe it will work for me.”  That’s why I counsel product manufacturers, non-profit organizations, churches, and ministries to
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