Posts Tagged ‘social media’



Why Your Message Needs to Find a Mobile Audience

As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters: Read the full article »

Shocking Research: Would You Prefer to Sit Alone With Your Thoughts, Or Receive an Electric Shock?

I’ve spent years studying the impact of today’s distracted culture, but I wasn’t quite ready for the results of a new study by Science Magazine. Last month the magazine revealed just how difficult and unpleasant people think it is to sit alone with nothing to do but think. The magazine states: “In the study, participants were asked to rate the pleasantness of a number of stimuli, including an electric shock, and asked how much they’d pay (up to $5) to experience (or not) each stimulus. They were then asked to Read the full article »

Christian Tomatoes: The Christian Rip-Off’s Continue

I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could continue, but the latest seems to be “Christian Tomatoes,” the Christian movie review site that’s (you guessed it) from the highly successful secular movie review site “Rotten Tomatoes.”  In all honesty, I’m sure Read the full article »

Another Gruesome Culture Change Thanks To Social Media

The Wall Street Journal reported recently the trend of police agencies to use tarps and sheets to cover accident scenes and victims from passersby using social media. The article quotes Don Lundy, President of the National Association of Emergency Medical Technicians: Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Godinterest: The “Christian” Version of Pinterest?

Do we really need Godinterest?  Another Christian version of a successful idea?  (Right down to the font style of the logo).  When will we start creating instead of simply ripping off the world?   I find it fascinating that God chose to introduce Himself to us in the first verse of the Bible as a “Creator.”  We’re made in His image, and yet we refuse to embrace that calling.  Let me know what you think, because I believe it’s high time we started leading the culture instead of doing a poor imitation. Read the full article »

Why Influencing Real People Is More Important Than Getting Likes

In the rush to grow your social media influence, don’t forget that influencing the people you meet every day is far more helpful and important to your life and career. I’d rather have 10 people who really care about my message and ideas than 10,000 who just click a “Like” button. To that end, here’s some key things to remember about extending your influence to the people you meet everyday: Read the full article »

Creatives: You’re About to Be Embarrassed

At the National Religious Broadcasters Convention earlier this year, I had the opportunity to meet Libby Stewart and Erika Filer. Both young ladies are 14 and in the eighth grade. Back in September, unhappy with what they were seeing in magazines and social media focused on young teen girls, they decided to create their own account on Instagram for teenage girls. They’re called Read the full article »

Is It Cowardly To Hide Your Identity Online?

If you respond to blogs, news, and other online sites through a fake name, I have one question: Why?  What and why are you hiding?  Over the years, on this blog – as well as other places I write like Huffington Post, Charisma News, Christian Post, Fast Company, and others, I’ve discovered that the most venomous, nasty, and uncivil posts are almost always from people hiding behind a fake name. There’s simply no Read the full article »

Why Aren’t We Taking The Digital Mission Field Seriously?

Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can Read the full article »


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