Posts Tagged ‘social media’



How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to Read the full article »

Will Social Media Change The Debate About Assisted Suicide?

It’s been a month or so since Brittany Maynard, the 29 year old with terminal cancer ended her life via assisted suicide. There have been plenty of debates and discussion about the moral issues surrounding her decision, but few have considered the impact in the world of social media. By announcing her plans online, she opened the issue up to a much younger audience, and in doing so, Read the full article »

How Social Media Hashtags Can Backfire

Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post: Read the full article »

Why Your Message Needs to Find a Mobile Audience

As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters: Read the full article »

Shocking Research: Would You Prefer to Sit Alone With Your Thoughts, Or Receive an Electric Shock?

I’ve spent years studying the impact of today’s distracted culture, but I wasn’t quite ready for the results of a new study by Science Magazine. Last month the magazine revealed just how difficult and unpleasant people think it is to sit alone with nothing to do but think. The magazine states: “In the study, participants were asked to rate the pleasantness of a number of stimuli, including an electric shock, and asked how much they’d pay (up to $5) to experience (or not) each stimulus. They were then asked to Read the full article »

Christian Tomatoes: The Christian Rip-Off’s Continue

I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could continue, but the latest seems to be “Christian Tomatoes,” the Christian movie review site that’s (you guessed it) from the highly successful secular movie review site “Rotten Tomatoes.”  In all honesty, I’m sure Read the full article »

Another Gruesome Culture Change Thanks To Social Media

The Wall Street Journal reported recently the trend of police agencies to use tarps and sheets to cover accident scenes and victims from passersby using social media. The article quotes Don Lundy, President of the National Association of Emergency Medical Technicians: Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Godinterest: The “Christian” Version of Pinterest?

Do we really need Godinterest?  Another Christian version of a successful idea?  (Right down to the font style of the logo).  When will we start creating instead of simply ripping off the world?   I find it fascinating that God chose to introduce Himself to us in the first verse of the Bible as a “Creator.”  We’re made in His image, and yet we refuse to embrace that calling.  Let me know what you think, because I believe it’s high time we started leading the culture instead of doing a poor imitation. Read the full article »

Why Influencing Real People Is More Important Than Getting Likes

In the rush to grow your social media influence, don’t forget that influencing the people you meet every day is far more helpful and important to your life and career. I’d rather have 10 people who really care about my message and ideas than 10,000 who just click a “Like” button. To that end, here’s some key things to remember about extending your influence to the people you meet everyday: Read the full article »


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