Posts Tagged ‘social media’



Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Godinterest: The “Christian” Version of Pinterest?

Do we really need Godinterest?  Another Christian version of a successful idea?  (Right down to the font style of the logo).  When will we start creating instead of simply ripping off the world?   I find it fascinating that God chose to introduce Himself to us in the first verse of the Bible as a “Creator.”  We’re made in His image, and yet we refuse to embrace that calling.  Let me know what you think, because I believe it’s high time we started leading the culture instead of doing a poor imitation. Read the full article »

Why Influencing Real People Is More Important Than Getting Likes

In the rush to grow your social media influence, don’t forget that influencing the people you meet every day is far more helpful and important to your life and career. I’d rather have 10 people who really care about my message and ideas than 10,000 who just click a “Like” button. To that end, here’s some key things to remember about extending your influence to the people you meet everyday: Read the full article »

Creatives: You’re About to Be Embarrassed

At the National Religious Broadcasters Convention earlier this year, I had the opportunity to meet Libby Stewart and Erika Filer. Both young ladies are 14 and in the eighth grade. Back in September, unhappy with what they were seeing in magazines and social media focused on young teen girls, they decided to create their own account on Instagram for teenage girls. They’re called Read the full article »

Is It Cowardly To Hide Your Identity Online?

If you respond to blogs, news, and other online sites through a fake name, I have one question: Why?  What and why are you hiding?  Over the years, on this blog – as well as other places I write like Huffington Post, Charisma News, Christian Post, Fast Company, and others, I’ve discovered that the most venomous, nasty, and uncivil posts are almost always from people hiding behind a fake name. There’s simply no Read the full article »

Why Aren’t We Taking The Digital Mission Field Seriously?

Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can Read the full article »

Four Steps to a Better Social Media Bio

The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions: Read the full article »

Do You “Underbrag” on Social Media?

Craig Detweiler, Ph.D. and Director of the Center for Entertainment, Media, and Culture at Pepperdine University spoke at the recent Lausanne Global Consultation on Media and Evangelism. He talked about the fact that social media platforms have created a generation of people who are experts at “underbragging.” In other words, bragging indirectly. In the church or ministry world you see it like this: Read the full article »

My Most Popular Blog Posts of 2013

At the end of every year it’s fun (and educational) to see what the most widely read posts have been on my blog.  Take a look at the list and take a moment to read them yourself.  It’s always fascinating to see the areas people are most interested in.  Here’s the list:  Read the full article »

The Lausanne Movement and Global Media

I was quite honored recently to be invited to speak and participate in the first Lausanne Movement Consultation on Global Media.  It was a group of about 50 representatives from around the world working in media.  The meeting was an extension of the famous Lausanne Movement launched by Read the full article »


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