Posts Tagged ‘Salvation Army’



The Salvation Army’s Amazing New Advertising Campaign

A few months ago, Jim Knaggs, Commissioner of the Western Territory of the Salvation Army gave me a sneak preview of a new advertising campaign. It was unusual because most nonprofits advertise to either the public or potential donors. But this campaign was focused on people in need. As a result, Read the full article »

Does Street Preaching Still Work?

This weekend, my wife Kathleen and I went to a movie here in Los Angeles, and outside the theater was a street preacher from a local church. He wasn’t very compelling, so I stood there and watched the response from people coming and going from the theater. Needless to say, I didn’t see any converts. Which led me to the question, “Does street preaching work anymore?”  Christianity has a long history of Read the full article »

What is a “Social Media Chaplain?”

I asked Robyn Bridgeo, who’s the “Social Media Chaplain” for The Salvation Army’s SAVN.TV online initiative about how he’s using social media to extend the internationally known Salvation Army brand. So many church, ministry, and nonprofit leaders are still struggling with whether or not to explore social media, so it sometimes helps to hear from people experiencing success in the field. Here’s what Robyn had to say: Read the full article »

This Month’s Interview: Producer Guy Noland

From time to time, I’ll be posting interviews with various communications professionals on this blog. My first one was with pastor and former TV producer Joel Osteen. This one is with Guy Noland, Executive Producer of the new Salvation Army Vision Network. He’s responsible for launching and leading this new video driven web initiative. I asked him about the remarkable journey that’s been his life and career in the industry: Read the full article »

Impact Isn’t Always About Numbers

ROI (Return on Investment) is an impressive business sounding term, which means in business, it’s important. If you’re selling widgets then you need to track sales, and knowing how many widgets you sell versus how much you spend on manufacturing, sales, advertising, and marketing is important. But how about nonprofit organizations? In some cases, tracking ROI is very informative. How many water wells did you build based on donations to the project? How many meals did you distribute as a result of the grant? The truth is accountability matters, and particularly when it comes to future fundraising, Read the full article »