Posts Tagged ‘religious TV’



How Can We Make Christian TV More Relevant?

Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks: Read the full article »

Where Do Pastors Get The Idea That The Bible Is Practical?

You have no idea the number of pastors who tell me that their unique gift is to teach the Bible from a practical perspective. They focus on helping their congregation understand the Bible in practical ways. I assume they mean like the owner’s manual of a car, or the instructions for operating a computer. But the problem is – the Bible may be the least practical book ever written. In fact, I wonder if Read the full article »

The Atheist TV Network is Coming

The National Religious Broadcasters Association represents hundreds of Christian radio and TV stations across America and the world. What we critically call “TV Evangelists” have certainly made waves in Christian culture. Even local churches are featured regularly on TV. But now, something new is on the horizon: Read the full article »

Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the Read the full article »

Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

Pastors: How About Less Inspiration And More Reality

The last 30 years of church history could be called the “inspiration” decades. It’s been a period where pastors were more likely to be inspirational speakers than prophetic voices.  And I get it.  Most people are beat up from life, they feel unworthy, and need to be encouraged. But the truth is, the Bible isn’t exactly the most inspirational book ever written. The Bible is focused more on Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

The Future of Christian Television

Here’s my interview with the Think International team on the future of Christian television.  I’d love to know your reaction:

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »

Leadership vs. Management: 13 Tactical Differences

Today’s guest post is from Mark Dreistadt, founder of Infinity Concepts in Pittsburgh. Infinity is an advertising, marketing, and donor development firm that has created the “DNA Workshop” – helping organizations discover their unique identity. Mark’s post is a challenge for leaders to understand the differences between Leadership and Management: Read the full article »


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