Posts Tagged ‘religious TV’



5 Ways To Get A Response To Your TV Programs

Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
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Warning Signs of Bad Christian Television

In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the ball – particularly on television. Some readers have called it “TV Evangelist Porn.” While that may be a stretch, it does echo just how out of sync with good taste these “offenses” are: Read the full article »

How Can We Make Christian TV More Relevant?

Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks: Read the full article »

Where Do Pastors Get The Idea That The Bible Is Practical?

You have no idea the number of pastors who tell me that their unique gift is to teach the Bible from a practical perspective. They focus on helping their congregation understand the Bible in practical ways. I assume they mean like the owner’s manual of a car, or the instructions for operating a computer. But the problem is – the Bible may be the least practical book ever written. In fact, I wonder if Read the full article »

The Atheist TV Network is Coming

The National Religious Broadcasters Association represents hundreds of Christian radio and TV stations across America and the world. What we critically call “TV Evangelists” have certainly made waves in Christian culture. Even local churches are featured regularly on TV. But now, something new is on the horizon: Read the full article »

Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the Read the full article »

Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

Pastors: How About Less Inspiration And More Reality

The last 30 years of church history could be called the “inspiration” decades. It’s been a period where pastors were more likely to be inspirational speakers than prophetic voices.  And I get it.  Most people are beat up from life, they feel unworthy, and need to be encouraged. But the truth is, the Bible isn’t exactly the most inspirational book ever written. The Bible is focused more on Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

The Future of Christian Television

Here’s my interview with the Think International team on the future of Christian television.  I’d love to know your reaction:


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