Posts Tagged ‘religious TV’



Multi-Camera Video Directors in Church – Why It Shouldn’t Be a Volunteer

There are many churches today that are shooting their worship services, concerts, and other events with multiple cameras. Whether you have a broadcast media ministry or not, it’s not unusual to use multiple cameras and switch them live for the IMAG screens, DVD sales, or eventual TV broadcasts. But in more and more churches and ministries, I’m seeing a disturbing trend that devalues the multi-camera director. Sometimes it’s the Read the full article »

Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

Pastors: How About Less Inspiration And More Reality

The last 30 years of church history could be called the “inspiration” decades. It’s been a period where pastors were more likely to be inspirational speakers than prophetic voices.  And I get it.  Most people are beat up from life, they feel unworthy, and need to be encouraged. But the truth is, the Bible isn’t exactly the most inspirational book ever written. The Bible is focused more on Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

The Future of Christian Television

Here’s my interview with the Think International team on the future of Christian television.  I’d love to know your reaction:

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »

Leadership vs. Management: 13 Tactical Differences

Today’s guest post is from Mark Dreistadt, founder of Infinity Concepts in Pittsburgh. Infinity is an advertising, marketing, and donor development firm that has created the “DNA Workshop” – helping organizations discover their unique identity. Mark’s post is a challenge for leaders to understand the differences between Leadership and Management: Read the full article »

Warning Signs That You’re Petty and Insecure

Proverbs 18:2 says: “A fool takes no pleasure in understanding, but only in expressing his opinion.”  Maybe you know a few people like that. I work in the media business, so I deal with petty and insecure people all the time. What drives me crazy is how they suck the life out of their team. They’re so obsessed with being in charge (and getting credit) even to the point of being willing to drive the organization into the ground.  So if you’re wondering if that might be you – or someone you work with – here’s a handy chart to help you identify the petty and insecure people in your office: Read the full article »

Using Gimmicks: Be Careful When Communicating a Message

The dictionary defines “gimmick” as: an ingenious or novel device, scheme or stratagem, especially one designed to attract attention or increase appeal.  This may sound strange, but one of the biggest reasons I work in media ministry today is that growing up, I thought pastors were so embarrassing.  Being a PK in the South during the 50s and 60s was tough. Pastors were always doing wacky stuff to attract attention. I remember one pastor who sat perched on a chair atop a three-story-high pole until Sunday attendance hit a certain number. Another one locked himself in the steeple, praying for revival. You may remember pastors who shaved their head if the youth program brought enough Read the full article »

Why TV Ministries Still Matter

I may be one of Christian TV’s loudest critics, but one of the most disturbing trends in the ministry world is the disappointing lack of interest in using TV as a tool for impacting today’s culture with the message of Christianity. Back in the seventies and eighties in particular, men like Billy Graham, Oral Roberts, Rex Humbard, and others reached vast audiences through television. In spite of some later embarrassments, in many ways those years were considered a “golden era” in Christian broadcasting, and gave birth to numerous global television networks. But a number of high profile sex and financial scandals helped turn a younger generation of pastors and leaders against the medium – and far too many cheesy, corny, and low budget programs didn’t help. For many church leaders today, much of what they see on Christian television is Read the full article »


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