Posts Tagged ‘religious media’



Know Your Audience: It Matters More Than You Think

Whenever Christian websites like The Christian Post or Charisma News post my articles on leadership or media, I usually get criticism from some Christians who wonder if I’m even a believer. Responses like “You don’t need leadership principles, all you need is the Word of God.” Or, “Talking about sharing our faith through the media is ridiculous. It’s ungodly to evangelize through a channel owned by nonbelievers.” On and on. There are plenty of “armchair experts” out there who are more than happy to criticize (usually anonymously.) But knowing your audience matters, and the “843 Acres” online devotional had some interesting thoughts on that issue: Read the full article »

Pastors and Ministry Leaders: With Ghostwriters, Let’s Give Credit Where It’s Due

Over the years, I’ve recommended ghostwriters on multiple occasions to my clients. In fact, early in my career, I was paid to write a number of books for clients myself without ever getting any credit. After all, do we really believe all major corporate executives, celebrities, professional athletes, or leaders are good writers? And it’s no different with pastors. The irony here is that although a significant part of their job is communication, the vast majority of pastors I’ve met are just not terribly good when it comes to writing. So if you have a message you need to share, and a book is the right platform (but you’re not a strong writer) then by all means, consider hiring a professional writer or editor to help. But I just have one caveat: Read the full article »

The Lausanne Movement and Global Media

I was quite honored recently to be invited to speak and participate in the first Lausanne Movement Consultation on Global Media.  It was a group of about 50 representatives from around the world working in media.  The meeting was an extension of the famous Lausanne Movement launched by Read the full article »

This Month’s Interview: Joel Osteen

I’m going to start publishing a monthly interview with friends, clients, and others who are in the media world and might benefit my readers.  I’m starting with an interview I just did for Ministry Today magazine with Pastor Joel Osteen from Lakewood Church in Houston.  Joel and his father John were some of my first clients, and Joel and I led the team that created his enormously successful TV program.  When Ministry Today asked me to edit an issue of the magazine, I thought an interview with Joel would be Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

Great Leaders See a Bigger Picture

Do you work for or know a bad boss?  I’m always amazed at the influence and power we give to other people. Particularly in the workplace, we cede enormous authority to others based on their title. Obviously we need to respect authority and leadership, but if you’re struggling under what you feel is inept or unqualified authority – and to make sure you’re a better boss when your opportunity arrives, here’s a few thoughts: Read the full article »

Christian Media Producers: You’re NOT Reaching the Next Generation If:

I posted this blog a couple of years ago, as an excerpt from my book: “The Last TV Evangelist:  Why the Next Generation Could Care Less About Religious Media, and Why it Matters.”  If you’re involved in religious media, you need to read this – and pass it on to your pastor or leadership team.  Here’s some of the biggest reasons TV evangelists and pastors on TV are not reaching this generation:   Read the full article »

My Top 10 Blog Posts of the Year

Ranked by page views, here’s my most read blog posts of the last year. Is the list what you would have expected?  If you didn’t get a chance to respond, please jump into these conversations.  Plus, I’d love your thoughts on the subjects you’d like me to write more about in 2013: Read the full article »

The Future of Christian Television

Here’s my interview with the Think International team on the future of Christian television.  I’d love to know your reaction:

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »


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