Posts Tagged ‘radio’
Here’s one of the most effective ways to get noticed by local media and generate positive press coverage: Take a reporter out to lunch. That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is, Read the full article »
I’m working on a book on the future of Christian media and I’d love to know your thoughts.
Will Christian media (particularly radio and TV) exist in 5-10 years?
Will it look like it does today? Will it be effective?
What will it look like?
Read the full article »
In my work with non-profits, religious organizations, an even businesses, more and more people are turning away from the TV broadcast world to the online world. To some degree, it’s natural, and digital media should be an important part of your strategic plan for connecting with a larger audience or customer base. However, in a world that’s crazy over online media, content producers shouldn’t forget what broadcast media does very well, and especially why you shouldn’t be too quick to walk away from traditional TV: