Posts Tagged ‘radio’



For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

Non-Profits: Cut Out Your Media, and You Bleed to Death

Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they still have yet to recover.  It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money.  Your most vital links to your donors are
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Who Exactly Is Your Audience?

In one chapter of the fascinating new book by Frank Viola and Leonard Sweet - “Jesus: A Theography,” they raise some interesting points concerning Jesus’ audience. Even though He engaged the Rabbis on a regular basis, they make it clear His main audience wasn’t religious leaders. He wasn’t trying to persuade or convert the Jewish establishment because they didn’t respect his credentials or authority. Jesus focused on the common people. That’s why he spent so much time in villages, rather than the major towns of the region.  In fact, Viola and Sweet point out that Read the full article »

A Great Idea for Getting News Coverage

Here’s one of the most effective ways to get noticed by local media and generate positive press coverage:  Take a reporter out to lunch.  That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is, Read the full article »

What I Learned from African Media Professionals

Recently, Kathleen and I had the opportunity to be the keynote speakers at the annual conference for the Association of Christian Media in Johannesburg, South Africa. We had about 150 leaders in attendance, and some had to be turned away. The attendees represented a wide range of communicators across Africa, from radio, TV, print, Internet, social media, and more. The attendance was the largest in the organization’s history, and as usual, the incredible experience taught me a few things about using the media to share our faith with the world: Read the full article »

What is the Future of Christian Media?

I’m working on a book on the future of Christian media and I’d love to know your thoughts.

Will Christian media (particularly radio and TV) exist in 5-10 years?

Will it look like it does today? Will it be effective?

What will it look like?
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Is TV The Last Great Campfire?

In spite of the encroaching Internet, I’ve always believed that television will continue to be an important medium.  After all, radio didn’t displace movies, and TV didn’t displace radio.  Everything finds it’s level in the mediaverse.  The recent and growing demand for TV commercial spots just confirms that statement*.  Although the number of TV households fell by 1.2 million this past year, TV is still the last great “mass” medium.  While more and more people are on Facebook, blogs, and websites, it’s a scattered audience, and to reach a concentrated public, television is still the medium of choice.   As a result, after fears of the web stealing ad revenue from TV, indications are that TV ad dollars are rising, and that’s why the Read the full article »

In Praise of Broadcast TV in an Online World

In my work with non-profits, religious organizations, an even businesses, more and more people are turning away from the TV broadcast world to the online world.  To some degree, it’s natural, and digital media should be an important part of your strategic plan for connecting with a larger audience or customer base.  However, in a world that’s crazy over online media, content producers shouldn’t forget what broadcast media does very well, and especially why you shouldn’t be too quick to walk away from traditional TV:

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