Posts Tagged ‘publishing’



Pastors and Ministry Leaders: With Ghostwriters, Let’s Give Credit Where It’s Due

Over the years, I’ve recommended ghostwriters on multiple occasions to my clients. In fact, early in my career, I was paid to write a number of books for clients myself without ever getting any credit. After all, do we really believe all major corporate executives, celebrities, professional athletes, or leaders are good writers? And it’s no different with pastors. The irony here is that although a significant part of their job is communication, the vast majority of pastors I’ve met are just not terribly good when it comes to writing. So if you have a message you need to share, and a book is the right platform (but you’re not a strong writer) then by all means, consider hiring a professional writer or editor to help. But I just have one caveat: Read the full article »

Creative Advice You Need to Hear

One of my favorite writers has always been John Gardner, author of Grendel, October Light, Mickelsson’s Ghosts, and others.  His books, The Art of Fiction, On Becoming a Novelist, and On Moral Fiction are required reading for serious writers.  In his book The Art of Fiction he gives some advice that, although it’s primarily for writers, it’s just as true for other creative endeavors.  In a world of puffy, cheesy creative quotes, this is some of the best, most realistic, and encouraging advice I’ve ever heard: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Who Exactly Is Your Audience?

In one chapter of the fascinating new book by Frank Viola and Leonard Sweet - “Jesus: A Theography,” they raise some interesting points concerning Jesus’ audience. Even though He engaged the Rabbis on a regular basis, they make it clear His main audience wasn’t religious leaders. He wasn’t trying to persuade or convert the Jewish establishment because they didn’t respect his credentials or authority. Jesus focused on the common people. That’s why he spent so much time in villages, rather than the major towns of the region.  In fact, Viola and Sweet point out that Read the full article »

Is Your Big Idea Easy to Understand?

People come to share their “big idea” with me all the time. They’re excited, pumped, and can’t wait to tell me their great idea for a movie, a nonprofit organization, a book, a new product, or company.  The problem is, it takes forever. Try as they might, they just can’t explain their big idea in a short, simple conversation. For some reason they feel obligated to tell me the history, the background, the competition, the mistakes, the failed tries, the alternatives, what other people think, and Read the full article »

How I Write

A couple of years ago, John UpChurch, at More Novel by the Week did a short interview with me on my writing habits.  For those of you struggling to get a script, book, or other writing project done, it might give you some good ideas.   I’d love to know what you think.  Here’s the interview.   Read the full article »

The Biggest Mistakes Christians Make in the Media

Last week, at the National Religious Broadcasters Convention in Nashville, I presented a standing room only workshop on the “10 Biggest Mistakes Christians Make in the Media.” Sharing all 10 will take too much space, so here’s my top five.  I’d love to hear yours: Read the full article »