Posts Tagged ‘publicity’
During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »
When we moved to Los Angeles in 1991, I was in unknown territory. Although I had been producing and directing for years in the Midwest, including shooting projects in about 30 countries, I still felt the overwhelming need to sell myself and my ideas. As a result, every conversation was about ME. I pitched myself, pitched my projects, and used the “I” word a lot. I did this, I did that, I’m responsible for this project, I shot that, I won this award. Before long I wasn’t connecting with anyone because the truth is, Read the full article »
My father, Dr. Bill Cooke (left) was a mainline denominational pastor, and during the late 60’s and early 70’s he started exploring the Charismatic renewal. As a result, he began teaching on the Holy Spirit, and our church really started growing. There was an explosion of interest in that subject at the time and people started coming from everywhere. But there was one problem: Read the full article »
From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »
Last week, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” the leaked email set off a firestorm of criticism. The church, realizing the Read the full article »
As I said in my last post, I wish Richard Roberts the best. But for him to ever succeed in a media driven culture, he must learn more about the power of perception. Today’s headlines in the Tulsa World were that God told him to resign. Perhaps, but for him to say that in a public forum where he knew the news media would be, is reputation suicide. Does God speak to people today? Absolutely. But do you just blurt that out to the national media? Not unless
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Brooke Allen has written a fascinating article called “What Orwell Saw” in today’s LA Times, saying that political language forms a linguistic category of its own, designed to push emotional buttons in the gullible listener. We see it every day in the paper or on the evening news. Words like democracy, pro-life, pro-choice, gay, progressive, reactionary, and more – all designed to push hot buttons, and often have little or no connection to what the words actually mean.
If you’re involved in activism of any sort – religious, politics, community, race, immigration, or otherwise, read this article. First – it will make you aware of how different sides use words as weapons; and second, it will show you the history of how we arrived at this place. The rhetoric of debate in this country is alarming. Words thrown around like knives – meant to hurt rather than inform. How we get back to rational debate I don’t know, but this article is an excellent start.