Posts Tagged ‘public relations’



Five Ways To Get Your Talent Noticed In 2014

OK – so you’ve worked hard, practiced your craft, and still aren’t getting noticed.  You haven’t sold your screenplay, been offered a movie role, gotten that position you dreamed about.  What do you do?  I’m proclaiming 2014, “The Year of Execution” which means we’re going to focus this blog on making things happen.  To that end, here’s 5 critical things that will help you get your message, talent, gift, or skill noticed in 2014: Read the full article »

Leaders: What To Do When a Crisis Happens

Rarely a week goes by that you don’t see a public relations nightmare happening at a local church, ministry, or nonprofit. From a leader’s moral failing, to financial improprieties, to inappropriate sexual relationships, there are many ways a crisis can damage or destroy an otherwise great organization. And sometimes a crisis happens that’s not even your fault. That’s why I asked Kathy Lovin, who does a brilliant job managing Public Affairs and Communications for The Salvation Army USA Western Territory for some coaching on handling a crisis. Here’s her excellent advice: Read the full article »

How to Promote Yourself Without Using “I”

When we moved to Los Angeles in 1991, I was in unknown territory. Although I had been producing and directing for years in the Midwest, including shooting projects in about 30 countries, I still felt the overwhelming need to sell myself and my ideas. As a result, every conversation was about ME. I pitched myself, pitched my projects, and used the “I” word a lot. I did this, I did that, I’m responsible for this project, I shot that, I won this award. Before long I wasn’t connecting with anyone because the truth is, Read the full article »

When To Intervene When Things Go Wrong

My father, Dr. Bill Cooke (left) was a mainline denominational pastor, and during the late 60’s and early 70’s he started exploring the Charismatic renewal. As a result, he began teaching on the Holy Spirit, and our church really started growing. There was an explosion of interest in that subject at the time and people started coming from everywhere. But there was one problem: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Pastors and Leaders: Ignore the Power of Media At Your Own Peril

Last week, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” the leaked email set off a firestorm of criticism. The church, realizing the Read the full article »

Are You Ready for a Public Relations Nightmare?

If you missed my video during the Nine’s Conference, then you can view it here.  I was asked to speak for a few minutes to Church, ministry, and nonprofit leaders about what they should be thinking about in order to avoid a “PR Nightmare.”  Here’s what I recommended.  I’d love to know your response:

Episode 23: Crisis Public Relations: What Happens When Things Go Wrong

Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).

Although this podcast episode was originally produced a few years ago, it’s still a good reminder of the importance of handling public relations problems well.  In this episode, I discuss “Crisis PR” – what do you do when something bad happens to your company, non-profit, or religious organization. It’s a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public’s trust.

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Leaders – Don’t Forget that “Social Media” is SOCIAL

It may seem obvious, but I’ve found that too many leaders and their organizations think that by posting on blogs, Twitter, Facebook, or other sites on a regular basis, they’re engaging in social media. But afterwards, if you’re not responding back to what your followers are saying, you couldn’t be more mistaken. Let me give you a great example of how one company gets it right:   Read the full article »

Are You Trying Too Hard to Get Noticed?

One of the most important aspects of branding is being different – understanding that you’re unique. God has given you a DNA that’s all your own and to spend time trying to be like someone else only delays discovering who you really are. But some take that advice way too far. I saw an interview some time ago on Christian TV with a pastor who had refocused his entire ministry around Read the full article »


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