Posts Tagged ‘public relations’



Lessons From Bill Cosby’s Viral Meltdown

When it comes to the multiple allegations of rape pointed at comedian and actor Bill Cosby, many people are asking, “Why now?” Why are these accusations which date back to 2006 suddenly going viral – all these years later? Back then, Cosby made public denials, settled a civil lawsuit out of court and kept his reputation intact – until now. But why it’s suddenly exploded anew can teach us a lot about how reputation management and real or perceived wrongdoing have changed in the age of Read the full article »

The Secret to Stopping Unwanted Speculation and Rumor

Whenever a crisis happens at an organization, rumors begin. We shouldn’t be surprised because human beings are wired for curiosity. We want to know what happened, what’s going on, and what’s next. Channeled in the right direction, curiosity creates inventions, cures disease, and births great art.  But channeled in the wrong direction, curiosity can destroy reputations, throw organizations into chaos, and undermine the common good. But there’s one way to stop unwanted speculation and rumor in it’s tracks: Read the full article »

How To Turn The Tables On Your Critics

If you’re a leader in politics, ministry, business, or in the media here’s something important you need to know: In today’s digital culture, you can’t hide anymore. In the old days, politicians could hide a mistress, TV evangelists could hide their jets or mansions, and anyone could hide a DUI conviction, an old arrest, and more. But today, the river of information that flows into Google is just too vast. That’s why I strongly recommend that if you’re in the public eye, you need to Read the full article »

Why Hamas Is Winning the PR Battle in the Middle East

I watched the network news last night and the featured stories on multiple channels weren’t the 1,500 rockets that have been fired into Israel by Hamas, but the Palestinian casualties caused by the Israeli army. The reporters never asked why Hamas has refused to agree to three cease fire offers by Israel, or that Israel would cease fire if the Palestinians simply stopped blasting rockets into Israel. On every front, Hamas is breaking the rules and yet winning the PR battle.  Why? Read the full article »

Five Ways To Get Your Talent Noticed In 2014

OK – so you’ve worked hard, practiced your craft, and still aren’t getting noticed.  You haven’t sold your screenplay, been offered a movie role, gotten that position you dreamed about.  What do you do?  I’m proclaiming 2014, “The Year of Execution” which means we’re going to focus this blog on making things happen.  To that end, here’s 5 critical things that will help you get your message, talent, gift, or skill noticed in 2014: Read the full article »

Leaders: What To Do When a Crisis Happens

Rarely a week goes by that you don’t see a public relations nightmare happening at a local church, ministry, or nonprofit. From a leader’s moral failing, to financial improprieties, to inappropriate sexual relationships, there are many ways a crisis can damage or destroy an otherwise great organization. And sometimes a crisis happens that’s not even your fault. That’s why I asked Kathy Lovin, who does a brilliant job managing Public Affairs and Communications for The Salvation Army USA Western Territory for some coaching on handling a crisis. Here’s her excellent advice: Read the full article »

How to Promote Yourself Without Using “I”

When we moved to Los Angeles in 1991, I was in unknown territory. Although I had been producing and directing for years in the Midwest, including shooting projects in about 30 countries, I still felt the overwhelming need to sell myself and my ideas. As a result, every conversation was about ME. I pitched myself, pitched my projects, and used the “I” word a lot. I did this, I did that, I’m responsible for this project, I shot that, I won this award. Before long I wasn’t connecting with anyone because the truth is, Read the full article »

When To Intervene When Things Go Wrong

My father, Dr. Bill Cooke (left) was a mainline denominational pastor, and during the late 60’s and early 70’s he started exploring the Charismatic renewal. As a result, he began teaching on the Holy Spirit, and our church really started growing. There was an explosion of interest in that subject at the time and people started coming from everywhere. But there was one problem: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Pastors and Leaders: Ignore the Power of Media At Your Own Peril

Last week, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” the leaked email set off a firestorm of criticism. The church, realizing the Read the full article »


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