Posts Tagged ‘public relations’
When we moved to Los Angeles in 1991, I was in unknown territory. Although I had been producing and directing for years in the Midwest, including shooting projects in about 30 countries, I still felt the overwhelming need to sell myself and my ideas. As a result, every conversation was about ME. I pitched myself, pitched my projects, and used the “I” word a lot. I did this, I did that, I’m responsible for this project, I shot that, I won this award. Before long I wasn’t connecting with anyone because the truth is, Read the full article »
My father, Dr. Bill Cooke (left) was a mainline denominational pastor, and during the late 60’s and early 70’s he started exploring the Charismatic renewal. As a result, he began teaching on the Holy Spirit, and our church really started growing. There was an explosion of interest in that subject at the time and people started coming from everywhere. But there was one problem: Read the full article »
From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »
Last week, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” the leaked email set off a firestorm of criticism. The church, realizing the Read the full article »
If you missed my video during the Nine’s Conference, then you can view it here. I was asked to speak for a few minutes to Church, ministry, and nonprofit leaders about what they should be thinking about in order to avoid a “PR Nightmare.” Here’s what I recommended. I’d love to know your response:
Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).
Although this podcast episode was originally produced a few years ago, it’s still a good reminder of the importance of handling public relations problems well. In this episode, I discuss “Crisis PR” – what do you do when something bad happens to your company, non-profit, or religious organization. It’s a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public’s trust.
One of the most important aspects of branding is being different – understanding that you’re unique. God has given you a DNA that’s all your own and to spend time trying to be like someone else only delays discovering who you really are. But some take that advice way too far. I saw an interview some time ago on Christian TV with a pastor who had refocused his entire ministry around Read the full article »
This week a major political candidate dropped out of the race because of multiple allegations of sexual misconduct. I don’t know the man, and we can’t know right now if the allegations are truthful. But whatever the case, it derailed his political dreams. Whatever you think of this or other candidates, there’s two very obvious lessons here: Read the full article »
A pastor who’s a client of ours has the largest church in his city. Recently, the local paper did a major story on the church, and although it was pretty positive, when the story was posted online, he was shocked at the number of really vicious and nasty comments from numerous anonymous online posters. (Isn’t it interesting that the worst comments are always from people afraid to identify themselves?)
He asked me, “What about the critics? That’s hurtful stuff.” His wife told me how upsetting it was, and how challenging it is living in the public eye. They asked me how they should deal with criticism: “Do you just develop a thick skin and not care anymore? We don’t want to get to that place, but we have to admit that constant sniping and criticism can wear us down.”