Posts Tagged ‘presentations’



The Apps That Help Me The Most

From time to time people ask me about the apps I use to navigate my life. From writing, speaking, producing, and leading our media production and consulting company Cooke Pictures, I’m a bit of an experimenter. But I’m not a geek and keep going back to simple and easy. Where my brilliant friend Michael Hyatt uses five apps, I use one, so my list will be a lot shorter than his. I’ve tried a lot of things over the years, and here’s a list of some of the key apps that make my life work better: Read the full article »

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »