Posts Tagged ‘platform’



Is It Time to Close Your Facebook Account?

I was quoted recently in a CBS Moneywatch article on why someone should close their Facebook account.  It was a thought provoking article – so much so that I realized there are some very good reasons that some people should consider it.  Here’s 5 smart reasons it might be time to close your Facebook account: Read the full article »

How to Get Your Ideas Noticed in Today’s Distracted World

Every generation lives out their faith and calling within the context of their particular culture. The apostle Paul lived out his ministry in the context of Roman domination; William Wilberforce campaigned in Parliament under the shadow of the British slave trade; Dietrich Bonhoeffer struggled under Nazi occupation. Today, we live in a media-dominated culture and must operate our churches, ministries or nonprofit organizations in that technological context. In a previous age, all a preacher needed to be successful was a good Bible, a calling from God and strong lungs. But in today’s digital culture, where a typical American deals with as many as 5,000 media messages a day, how does the voice of your church, ministry, nonprofit organization – or your great idea rise above the racket? Here’s a few thoughts: Read the full article »

If You Love Jesus, “Like” This Post

The title of this post is one of the dumbest, most worthless phrases I see in social media today. It’s a cheap, easy way to jack up your “likes” without offering any real substance whatsoever. I’m ranting, because I see it used way too often on the social media pages of churches, nonprofits, and ministries. First – it’s puts the viewer in an awkward position: “What? Of course I love Jesus, so I must “like” it.”  But are you really engaging the viewer? Are they viewing your content, watching your videos, or participating in your online project?  Second – Read the full article »

A Checklist for Building Your Platform in 2013

During this transition time into 2013, you have a great time to slow down and re-think what you’re doing to share your message and ideas with the world. If you’re a writer, producer, filmmaker, artist, pastor, business or nonprofit leader, politician, or whatever – take a few minutes right now to think about how you’re connecting with your social media followers, donors, general public, and customers. Here’s a few good places to start: Read the full article »

The Ugly Truth About Getting Your Book Published

At Cooke Pictures, we have so many clients who are brilliant speakers and thinkers, and many of them are writers as well.  I found this fascinating (if not humbling) list from publisher Steven Piersanti, and thought you’d find it interesting.  If you’re considering a book project, here’s the “10 Awful Truths” you need to know:

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