Posts Tagged ‘Perception’



The Robert Tilton Farting Video and Christian Cultural Influence

You probably remember the (what else can I call it?) legendary farting video edited from clips from Robert Tilton’s former TV program. It was made a long time ago (who created it I have no idea), and while there are a multitude of variations now, at least one has racked up more than two million views. I bring it up because that notorious video popped up in a surprising place recently. The Hollywood Reporter featured a roundtable discussion with the producers of Read the full article »

What Could Christians Do To Change Their Perception?

What you believe matters, but branding and marketing experts tell us that it all starts with “perception.” No matter how great a product may be, I’ll never try it until I have a favorable perception. Once that happens, I’ll consider giving it a shot. In a similar way, for centuries, Christians have tried to share their faith with the culture, but today are losing enormous ground when it comes to perception. Society is experiencing one of the most dramatic shifts in history on issues such as Read the full article »

Facebook Facelifts: Yes, It’s Really Happening.

The next time you hear someone say that social media doesn’t make a difference in people’s lives, send them this post.  Over the last year, numerous news organizations have been reporting that in India (and other places) people are having elective plastic surgery just to improve their appearance on Facebook. Think for a minute how much pressure they’re putting on their social media presence, that to make it better, they’re willing to go under the knife.  In India, the pressure comes from the fact that Facebook is being used to find suitable partners for marriage.  And honestly, Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

How to Change the Perception of Christianity in the Culture

Our team at Cooke Pictures recently spent a few days in San Jose working with Grace Hill Media shooting a promo for NFL great Kurt Warner’s new show “The Moment” for the USA Network. It’s a program that gives people a second chance at achieving their dream. Whatever it was that derailed their plans, Kurt and his team will help them get a second chance at making it happen. We shot the segments at Cathedral of Faith Church in San Jose because it’s a church that’s become synonymous with Read the full article »

How to Get Your Ideas Noticed in Today’s Distracted World

Every generation lives out their faith and calling within the context of their particular culture. The apostle Paul lived out his ministry in the context of Roman domination; William Wilberforce campaigned in Parliament under the shadow of the British slave trade; Dietrich Bonhoeffer struggled under Nazi occupation. Today, we live in a media-dominated culture and must operate our churches, ministries or nonprofit organizations in that technological context. In a previous age, all a preacher needed to be successful was a good Bible, a calling from God and strong lungs. But in today’s digital culture, where a typical American deals with as many as 5,000 media messages a day, how does the voice of your church, ministry, nonprofit organization – or your great idea rise above the racket? Here’s a few thoughts: Read the full article »

The Evangelical Did It, in the Kitchen, with the Lead Pipe

Check out this commentary by writer Bob Bonebrake, author of King of America on the portrayal of Christians in the media. Well worth reading:

It’s easy to spot the evangelicals in the movies these days. They’re the ones wearing the black hats.  We seem to be well into the era of the Christian bad guy.  Like the killer monk in The Da Vinci Code, more and more conservative Christians are being cast as the villains in popular fiction and political comment these days.  I’ve recently seen a host of television dramas with hypocritical ministers and priests revealed as Read the full article »

Impact Isn’t Always About Numbers

ROI (Return on Investment) is an impressive business sounding term, which means in business, it’s important. If you’re selling widgets then you need to track sales, and knowing how many widgets you sell versus how much you spend on manufacturing, sales, advertising, and marketing is important. But how about nonprofit organizations? In some cases, tracking ROI is very informative. How many water wells did you build based on donations to the project? How many meals did you distribute as a result of the grant? The truth is accountability matters, and particularly when it comes to future fundraising, Read the full article »

A Media Guy’s Recommendation to the Presidential Candidates

Since it appears Mitt Romney has virtually won the GOP race for the nomination, it’s time to focus on the race between he and President Obama for 2012. From now until November, I’ll occasionally write about the candidates from a media perspective, so I’ll start here with a couple of recommendations. This isn’t about ideology, it’s about perception and how the candidates engage the media. Here’s one bit of advice each could use: Read the full article »

What’s So Offensive About Proselytizing?

Everywhere you go these days people are complaining about proselytizers. “Don’t shove your views on me.” “Don’t tell me what you believe.” Some people have even been sued over it. But it’s interesting that the complaint only seems to happen when it comes to religion (specifically Christianity.) When you tell someone about why you love your new car, or why the new diet is changing your life, they’re happy to hear it.  And nobody complains when someone thinks Islam or Buddhism is wonderful.  But when Christianity transforms your life, Read the full article »


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