Posts Tagged ‘nonprofit’



How To Tell Your Project is Failing

Business, nonprofit, and church leaders across the country invest in new projects everyday. The level of risk varies, but one thing is common to all – at some point, the leader needs to make a decision to stay in for the long haul, or cut the losses and call it quits.  The problem is – how do you know if your project is in trouble? What are the key indicators that something serious is going wrong?   Read the full article »

Why Your Boss Is The Key To Your Future

At some point or another, everyone has boss problems. I’ve worked for bosses who were the owner’s son or daughter, and were completely incompetent. There are fine leaders out there who are second generation, but in my career, I’ve worked for some real losers. I’ve had other bosses that were insecure, others who were egomaniacs, and still others who wanted to be somewhere else. As a result, sooner or later, most employees dream of Read the full article »

Shocking News About Complainers

You’d be surprised at how many times I start working with a new client, only to have someone on their team pull me aside to complain about how the organization is run, or the incompetent leadership, or the mission. I know other people who constantly complain about their job, co-workers, schedule, and more. The bottom line is that there are far too many people complaining and not nearly enough making things happen. Here’s a shocking statistic I read recently: Read the full article »

Christian Witness and the Lure of the Negative

Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat in more fundraising, donor development, and marketing meetings than I can count. After all those years and all that experience, I know two things: Read the full article »

Four Important Keys to Successful Fundraising Videos

Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember: Read the full article »

To Execute Ideas Successfully, Leaders Must Believe

When it comes to executing well, employees and team members must believe the leader is 100% behind the mission. That principle is in the news today in a big way after the release of Robert Gates’ new memoir of his time as Secretary of Defense. One of his claims is the President was never really behind the mission in Afghanistan, and how much that hurt the morale of our men and women on the front lines. It continues with the President’s recent “reforms” of the NSA’s surveillance program. You may like the program or you may not. But Read the full article »

Who’s Accountable for Your Fundraising Mistakes?

I received an email last year with an invitation to “Click Here” to receive a Thanksgiving e-Card from the leader of a major ministry. First, the email was so infantile it made me feel like a 13 year old, and second, the ministry was forcing me to do something to receive it. Neither option was interesting to me. Not to mention that I was supporting the ministry, not the leader. Then I remembered Read the full article »

Why America Is In Debt – A Nonprofit Perspective

A friend of mine leads a major NGO (non-governmental organization) in Africa working on a humanitarian project being funded by the United States government.  This week he gave me an interesting glimpse from his perspective of why America is in such staggering debt.  In his words, here’s what happened to him the other day: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

14 Critical Keys to a Successful Fundraising Project

What many donor development experts call “relationship” fundraising or marketing isn’t complicated, says Doug Brendel of BBS & Associates. Donor relationships work just like friendship. How many traits of friendship mirror your communications with the people who support your church, nonprofit or ministry?   According to Brendel, here’s 14 traits that need to be in place for your fundraising campaign to be successful:
Read the full article »


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