Posts Tagged ‘nonprofit’



14 Things Every Communications Director Needs to Know

If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world.  While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform.  To do that well, here’s a list of critical things you and your team need to know:  Read the full article »

What’s Your Organization’s Priority?

Short blog post, powerful question: Is your organization run by the best ideas, or an organizational chart? Leadership is important, but as Apple co-founder Steve Jobs put it: “You [the organization] have to be run by the best ideas, not hierarchy. Otherwise, good people don’t stay.”  It’s one of the biggest reasons teacher’s unions (and other unions as well) are in trouble across the country. They’re based on Read the full article »

Why Your Message Needs to Find a Mobile Audience

As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters: Read the full article »

Be Cautious When Hiring Your Family

Although nearly every church, ministry, or non-profit client I’ve ever known hires their family, I always urge caution when doing it.  Sure – there’s nothing we’d all like better than to hire our spouse, children, or other relatives.  The idea of a “family company” sounds great.  But in truth, it doesn’t work as well as you think.  Entrepreneur Guy Kawasaki is direct and too the point, but worth listening to when he says:  Read the full article »

The Secret to Stopping Unwanted Speculation and Rumor

Whenever a crisis happens at an organization, rumors begin. We shouldn’t be surprised because human beings are wired for curiosity. We want to know what happened, what’s going on, and what’s next. Channeled in the right direction, curiosity creates inventions, cures disease, and births great art.  But channeled in the wrong direction, curiosity can destroy reputations, throw organizations into chaos, and undermine the common good. But there’s one way to stop unwanted speculation and rumor in it’s tracks: Read the full article »

When Leaders Don’t Enjoy Spending Time With Their Team

In my consulting work over the last 30 years, one of the most common complaints I get – particularly at churches and nonprofit organizations – is that leaders don’t spend much time with their team.  Understand it’s not just about being busy. In most situations it’s pastors, executives, COO’s and other leaders who simply don’t enjoy spending time with their team. In case that’s happening at your organization, and since I’ve heard it from both sides, when it happens, here’s my advice for both parties: Read the full article »

When Teams Can’t Trust Their Leaders

There have been plenty of stories recently about pastors and other ministry leaders failing or falling from grace. This isn’t one of those stories. This post is about pastors and leaders with teams who don’t trust them to keep their word. Keep in mind, these aren’t bad people, and I’m not talking about outright liars. I’m talking about leaders who’ve spent so many years changing their mind, making rash decisions, or back peddling, their closest friends and employees can’t trust their decisions anymore. It happens for a number of reasons: Read the full article »

Don’t Just Write Pastor Books, Write Serious Books

When most pastors write books, you can bet they’re compiled from sermon notes and manuscripts. Preach a series on fear, and they end up with a book on the subject. Same with marriage, prophecy, grace, epic Bible stories – whatever. I don’t discourage that, but don’t think for a minute that’s a serious book. Writing is different than speaking, and editing sermon notes into a readable manuscript and then calling it a “book” isn’t very impressive. If you’re a pastor or ministry leader, here’s what I recommend: Read the full article »

The “Influence Lab” is Live and Moving Forward

The Influence Lab nonprofit organization is officially launched, and if you’re a Christian involved in media, you should be excited.  It’s involved in 3 key areas: Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »


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