Posts Tagged ‘media’



Does Your Advertising Betray You?

Advertising and marketing are about promotion, and promotion is about making you, your organization, or product look interesting, enticing, and simply terrific. But far too often, we’re not as strategic about our advertising as we should be, and as a result, our feeble attempts at promotion end up backfiring. Sometimes it’s just not paying attention like this auto repair shop: Read the full article »

How to Keep From Becoming A “One Hit Wonder” With Your Career

Living in Los Angeles, I’m constantly meeting people who had a breakthrough moment sometime in their career. Perhaps they acted in a successful TV series, wrote a screenplay for an acclaimed movie, or published a bestselling book. But after that success, they dropped off the radar, unable to keep the momentum going. Perhaps that’s happened to you. Your Read the full article »

Five Steps To Overcoming the “Jolts” of Life

When disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to weather the storms of change, and actually use it to your advantage. After being fired, going through a divorce, losing a loved one or experiencing other traumatic life events, how do you start over?  Here’s 5 ways to move forward with purpose: Read the full article »

Christian Tomatoes: The Christian Rip-Off’s Continue

I wrote recently about “Godinterest” – the Christian social media site that’s a rip-off of Pinterest. Before that it was “Christian Chirp” – the rip-off of Twitter (notice that the site has been terminated, and the owner cites my post as one of the reasons.  I had no idea I was a member of the “Christian elite.”) I could continue, but the latest seems to be “Christian Tomatoes,” the Christian movie review site that’s (you guessed it) from the highly successful secular movie review site “Rotten Tomatoes.”  In all honesty, I’m sure Read the full article »

The “Influence Lab” is Live and Moving Forward

The Influence Lab nonprofit organization is officially launched, and if you’re a Christian involved in media, you should be excited.  It’s involved in 3 key areas: Read the full article »

Does God Need a Better Publicist at the Oscars?

Recently, Dr. Larry Poland, founder of Mastermedia International showed me some interesting figures first published in Slate on the number of times God gets thanks at the Oscars.  As Dr. Poland put it:  “Nathaniel Rogers and Chris Kirk crunched the numbers on who gets thanked in Oscar acceptances speeches. The title of their piece says it all: “Meryl Streep Gets Thanked More Than God.” Rogers and Kirk note that over the past twelve years, 47 actors have given acceptance speeches at the Oscar ceremony. Analyzing who got thanked in each speech, they discovered that God was number Read the full article »

Does Brainstorming Really Work?

Everyone talks about “brainstorming,” and for most of us, it’s a normal part of the creative process.  But for years, I’ve had my suspicions about brainstorming because honestly, it rarely works for me.  Keep in mind that I’m a writer, so sitting in an empty room with nothing but my laptop is pretty close to heaven.  But at the same time, I love being around people – especially when it comes to making projects happen.  But in the cold, hard light of day – when it comes to generating ideas, I get a lot more done by myself than with a team.  This short video captures why.  Take a look and then tell me about your creative approach, and whether brainstorming is the big deal it’s supposed to be: Read the full article »

Great Art Doesn’t Tell – It Shows

The following are the remarks by Wall Street Journal drama critic and columnist Terry Teachout when he received the Bradley Prize in Washington, D.C..  When I read them, I immediately thought of writers, filmmakers, musicians, and artists who are driven by their faith.  All of us need to be reminded of what Terry says is the key to creating great art:  Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

On July 4th Sunday: Be Careful Using Militaristic Language in the Church

Something we invariably witness on July 4th Sunday is video on the wide screens at some churches featuring fighter jets, soldiers, and waving flags.  Yes – Jesus used militaristic language in the New Testament. As the Park Forum devotional puts it: “In a time when Galilee already had a powerful and dangerous ruler (Herod Antipas), Jesus was a revolutionary. When Jesus spoke of his purpose and mission, he often used war-like language. For example, in Matthew 10, he said, “Do not think that I have come to bring peace to the earth. I have not come to bring peace, but a sword.”” But what we can’t forget is Read the full article »


← Older posts
Newer posts →