Posts Tagged ‘Media & Change’
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg. A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the Read the full article »
I spoke to a class of university film students at Biola University in Los Angeles, who asked me to give them some career advice before graduation. A friend, award winning advertising writer David Morgenstern, shared some tips with me for the class that he had given to USC film students a few years ago, and they were so fantastic, I wanted to share them with you:
If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, programmers and advertisers (and speakers and pastors) get into a rut. Our spots and videos look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that Read the full article »
As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media. But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like: Read the full article »
Karen Covell, Director of the Hollywood Prayer Network had an interesting conversation with an employee of a major ministry regarding their position on boycotting the entertainment industry. Karen, (like most of us Christians in the entertainment business) prefer to think of boycotts as a completely last resort. It raises plenty of money for fundraising campaigns, but as a strategy to change the culture, it simply rarely works.
But Karen responded to this ministry with such a clear and direct explanation of her position, I thought it worth posting. With Karen’s permission, here’s her letter: Read the full article »
I work with a few clients who feel like “the more the better” with creative work. They want everyone they can think of to be part of our creative or marketing meetings. But when it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in the meetings and that’s just too Read the full article »
Recently we polled a number of organizations across the country and asked them “What is the biggest obstacle to positive change in your business or organization?” We discovered the answer is poor leadership. It’s the #1 obstacle to change in most organizations. What does that mean? I believe a visionary leader is the single most important issue in making organizational change happen. You can have a great team in place, the best funding, the right resources, and more, but without great leadership, Read the full article »
1. Hollywood hates Christians. The fact is, Hollywood – and most of the mainstream media is ignorant of all things “Christian.” Most of the media leaders in this country are simply not people of any faith background, so while it may appear they dislike issues of faith, Read the full article »
Let’s talk about insecurity for a minute, because organizations around the world have employees (and leaders) who are riddled with it. Both religious organizations as well as Hollywood (interesting combination) are literally filled with people who suffer from insecurity. It’s a complex issue, and there are various resources available that cover the subject. The biggest problem for us is the chaos it creates in the workplace.
Read the full article »