Posts Tagged ‘Media Buying’

For Sharing a Christian Message, Television Still Matters – A Lot

Churches, ministries, nonprofits, and others – if you have a message to share, don’t think TV’s days as a viable content delivery system are over. In an upcoming report to be released by the audience research firm Nielsen, here’s some interesting new facts: Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

5 Keys to Successful Media Management and Response

When it comes to media strategy for non-profits and religious organizations, one of the most important considerations is media buying. Getting your TV or radio program placed in the best and most affordable time slot on the right channel or station is critical. Too many good programs die when they’re put in a bad spot. Plus, I’ve seen times when ministries are having financial challenges, so they cut a significant part of their media time. Problem is,
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