Posts Tagged ‘marketing’



Amazon Drones, Audacious Plans, and the Amazing Power of Buzz

During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »

The Secret to Successful Buzz

If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Five Keys To Shooting Better Videos and Short Films

I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets: Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

Is It OK to Use Jesus As A Marketing Tool?

Selling products in the church isn’t anything new.  Books and Bibles, teaching resources, T-shirts, media programming and more, have been done for decades.  But here’s something new – HeartOMG – what appears to be a secular company using church images and ideology to sell fashion – rather skimpy products in some cases.  Take at look at the “Worship Crew” shirts, or the Read the full article »

Mind Blowing Facts About People Over 50

This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching out to younger audiences.  These numbers are pretty compelling and particularly in the case of nonprofits, churches, and ministries, make you realize that if you’re not connecting with older audiences, you’re making a fatal mistake: Read the full article »

Do You Suffer from Church or Ministry Marketing Schizophrenia?

Direct mail and fundraising consultant Dale Berkey talked to me recently about how ministries and the marketing of ministries need to be intertwined.  Many Christian organizations have a kind of ministry/marketing schizophrenia. Which symptoms from this list can you identify in your church or ministry? Read the full article »

The Schlitz Mistake and What Beer Can Teach Us About Excellence

Pastor Mark Jeske in Milwaukee told me a great local beer story recently. He said that in the 1970s, Robert Uihlein, CEO of Schlitz Brewing instituted a string of cost-saving measures that gradually changed (and many would say cheapened) the taste of their flagship beer. He apparently thought the American public was just too ignorant to notice. It worked for awhile, but his strategy was eventually outed, and the word of mouth from angry customers caused a free fall in sales. In about 15 years the company lost 90% of its market cap and was finally sold to Stroh’s. One of America’s most popular beer brands crumbled, largely because  Read the full article »


← Older posts
Newer posts →