Posts Tagged ‘marketing’



Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Secrets For Dealing With Rejection

I’m constantly reading quotes from famous people about the importance of failure and rejection. Learning from it, turning rejection into action, owning it, and more. The problem is, failure and rejection are HARD, and while everyone tells you it can be a good thing, very few people tell you how to handle it. To that end, here’s a few thoughts that might help you handle rejection the next time you experience it: Read the full article »

Four Steps to a Better Social Media Bio

The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions: Read the full article »

Do You “Underbrag” on Social Media?

Craig Detweiler, Ph.D. and Director of the Center for Entertainment, Media, and Culture at Pepperdine University spoke at the recent Lausanne Global Consultation on Media and Evangelism. He talked about the fact that social media platforms have created a generation of people who are experts at “underbragging.” In other words, bragging indirectly. In the church or ministry world you see it like this: Read the full article »

ExFEARiential: The End of Branding?

Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding.   From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.  A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are Read the full article »

Five Commandments for Becoming a Media Savvy Pastor

As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like:  Read the full article »

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You

When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: Read the full article »

Amazon Drones, Audacious Plans, and the Amazing Power of Buzz

During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »

The Secret to Successful Buzz

If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »


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