Posts Tagged ‘marketing’



How People Discover New TV Shows

In the digital age, there’s plenty of controversy about traditional advertising versus digital advertising and social media (not to mention guerrilla advertising.) But a recent survey from HUB Entertainment Research reveals the truth about how people find new TV programs. The results may be surprising: Read the full article »

Urban Outfitters Marketing Fail of the Year

Retail chain Urban Outfitters recently debuted a sweatshirt that was no ordinary sweatshirt. The $129 shirt was printed with the Kent State University logo and various holes surrounded by what looked like blood splatter. The obvious reference was to the deaths of four Kent State University students and the wounding of nine by nervous and unprepared soldiers from the Ohio National Guard during a protest in 1970. Granted, most Read the full article »

5 Ways To Get A Response To Your TV Programs

Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
Read the full article »

Mastering Media Is Knowing What Each Platform Does Best

Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms: Read the full article »

The First Step Toward a Creative Life

Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great.  So I write like mad. Everything is sharp, and I’m in a more productive mood.  But AFTER lunch? Read the full article »

Does Your Advertising Betray You?

Advertising and marketing are about promotion, and promotion is about making you, your organization, or product look interesting, enticing, and simply terrific. But far too often, we’re not as strategic about our advertising as we should be, and as a result, our feeble attempts at promotion end up backfiring. Sometimes it’s just not paying attention like this auto repair shop: Read the full article »

How To Get Noticed in a Cluttered World

If you want to have influence at any level, you need to learn how to get your ideas and expertise noticed. Too many people today have brilliant insight, but they don’t know the keys to getting anyone to listen. It’s a cluttered world out there, so if you’re going to get heard, here’s 5 key principles to remember: Read the full article »

Four Reasons Your Brainstorming Sessions Aren’t Successful

After the previous post about why brainstorming doesn’t work for many people, I received a number of comments from people who like to do it, but don’t get good results.  If you’re a brainstorming person, and the method works for you, here are four keys that might make it more productive.  By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team: Read the full article »

Just When You Thought There Was Hope In Hollywood

It started with an apparent billboard campaign from a “J. Robert Butler” to send a message to celebrities – to cool it with with all the divorces.

celebrity-divorce-4

All over Los Angeles billboards and signs on buses started appearing to Read the full article »


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