Posts Tagged ‘marketing’



Mastering Media Is Knowing What Each Platform Does Best

Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms: Read the full article »

The First Step Toward a Creative Life

Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great.  So I write like mad. Everything is sharp, and I’m in a more productive mood.  But AFTER lunch? Read the full article »

Does Your Advertising Betray You?

Advertising and marketing are about promotion, and promotion is about making you, your organization, or product look interesting, enticing, and simply terrific. But far too often, we’re not as strategic about our advertising as we should be, and as a result, our feeble attempts at promotion end up backfiring. Sometimes it’s just not paying attention like this auto repair shop: Read the full article »

How To Get Noticed in a Cluttered World

If you want to have influence at any level, you need to learn how to get your ideas and expertise noticed. Too many people today have brilliant insight, but they don’t know the keys to getting anyone to listen. It’s a cluttered world out there, so if you’re going to get heard, here’s 5 key principles to remember: Read the full article »

Four Reasons Your Brainstorming Sessions Aren’t Successful

After the previous post about why brainstorming doesn’t work for many people, I received a number of comments from people who like to do it, but don’t get good results.  If you’re a brainstorming person, and the method works for you, here are four keys that might make it more productive.  By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team: Read the full article »

Just When You Thought There Was Hope In Hollywood

It started with an apparent billboard campaign from a “J. Robert Butler” to send a message to celebrities – to cool it with with all the divorces.

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All over Los Angeles billboards and signs on buses started appearing to Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Secrets For Dealing With Rejection

I’m constantly reading quotes from famous people about the importance of failure and rejection. Learning from it, turning rejection into action, owning it, and more. The problem is, failure and rejection are HARD, and while everyone tells you it can be a good thing, very few people tell you how to handle it. To that end, here’s a few thoughts that might help you handle rejection the next time you experience it: Read the full article »

Four Steps to a Better Social Media Bio

The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions: Read the full article »


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