Posts Tagged ‘income’



Non-Profits: Cut Out Your Media, and You Bleed to Death

Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they still have yet to recover.  It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money.  Your most vital links to your donors are
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