Posts Tagged ‘impact’



Impact Isn’t Always About Numbers

ROI (Return on Investment) is an impressive business sounding term, which means in business, it’s important. If you’re selling widgets then you need to track sales, and knowing how many widgets you sell versus how much you spend on manufacturing, sales, advertising, and marketing is important. But how about nonprofit organizations? In some cases, tracking ROI is very informative. How many water wells did you build based on donations to the project? How many meals did you distribute as a result of the grant? The truth is accountability matters, and particularly when it comes to future fundraising, Read the full article »