Posts Tagged ‘idea’



Do You Realize How Much Competition Your Idea Faces?

You may have the greatest idea in the world for a book, movie, business, or nonprofit. But when writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I discovered that today, living in the most cluttered culture in history, you also have to consider how to cut through all the competition and get noticed. Want to publish a book? In 2011, Read the full article »

Ideas Are Powerful, but Stories Are Ideas in Action

A few years ago, I hosted a 10-year anniversary event for a European nonprofit satellite TV network. The formal event was held in the Ronald Reagan Presidential Library in Simi Valley, California. Before the dinner, we were taken on a tour of the presidential museum, of Ronald and Nancy’s private quarters and even were given a tour of Air Force One, majestically enshrined in its own wing of the museum.  As we walked through the exhibits—particularly the areas chronicling President Reagan’s role in the fall of the Soviet Union—I was captivated by a powerful inscription on the wall of the exhibit. It was a quote from Soviet leader Joseph Stalin: Read the full article »

Want Better Ideas? Write Them Down!

How many times has a brilliant thought struck, but before you could make a note you lost it? Ideas are the most fragile things in the world, and if you don’t write them down, they’ll be lost forever. I’ve met people who have literally made millions of dollars off ideas that—had they not written them down—would have been forgotten about completely. Once you’ve heard one of those stories, you’ll Read the full article »

Are You an Idea Person or a Make it Happen Person?

Whenever I’m at a Hollywood party I meet plenty of “idea” people. Apparently, some people actually think that’s a job. I’m a big fan of ideas, and I’ve spent my career working in a creative business. But as great and rare as real creativity is, that’s only half of the puzzle. The other part – and it’s just as important – is Read the full article »

What’s the Next "Gideon Bible" Idea?

I think it’s time to revisit this post I did a couple of years ago when I was interviewed on Crosswalk.com about the presence of Bibles in hotel rooms. Since the Gideons started the idea in 1899, they have become a global organization impacting millions of people. As I say in the article, it was a brilliant back idea then to place copies of the Bible in millions of hotel rooms, but in today’s pluralistic society, everyone else is going to want equal time. I travel about 150,000 miles a year, and in most hotels I already find a Book of Mormon next to the Bible. Before long, I predict we’ll find a Koran, Tao, Torah, I Ching, Writings of Confucius, and more. Pretty soon, there won’t be room for a bed.  So the big question becomes -
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How Well Does Your Idea Resonate?

The dictionary definition of “resonance” is: “Vibration caused by a relatively small stimulus, the intensification and enriching of a musical tone by supplementary vibration, or a quality of evoking response.”   When it comes to your ideas – do they create a vibration in the room?  Do they cause a response?  Too often, when we share or pitch our ideas, nothing happens. Then we tell ourselves that Read the full article »

What Overwhelms You?

This blog is about how to get your story out there.  It’s designed for filmmakers, writers, pastors, musicians, business and nonprofit leaders – anyone who has an idea or story burning in their heart that they need to share.  But one of the greatest obstacles to getting your story out there is becoming overwhelmed with the process.  It happens to me when I’m balancing too many things, and get the sneaky suspicion that there’s something important to do that I’ve forgotten about. It usually comes when I haven’t been paying attention to my priorities, am over-stretched, and not taken a close look at my to-do list. When that happens, I usually get a wave of Read the full article »

You Can Overcome the Chaos

Right now we’re in the middle of the greatest crisis of our lifetime.  Media companies are shutting down almost daily, and people who were industry leaders a year ago are now looking through the classifieds.  Churches, ministris, and non-profits are no different.  If you’re in that boat, and while it may look like there’s no hope, let me remind you of something really important.  The following companies all have one big thing in common:
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Are You REALLY Open to New Ideas?

Are we REALLY open to new ideas? We like to think we are, but how often to we reactively defend the status quo – especially when someone pokes a hole in our past decisions? I work with clients for a living, which means I spend a lot of time looking at organizations and challenging them with new ideas. I try to do the same thing when it comes to this blog. But far too often, instead of at least considering new ideas, some people at the organization reflexively dismisses them without Read the full article »

Is Pitching Your Dream Project Making You A Jerk?

Someone pitched me a project the other day. He had obviously worked very hard on it and was very passionate. But he made one serious mistake: He let his passion spill over into annoyance and then arrogance.  After giving me a long speech about his credentials, and why his experience justified me listening to the project, he then went into a diatribe about what was wrong with people in Hollywood and why they haven’t responded to him. I understood his frustration, because after all, I’ve been out here for Read the full article »


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