Posts Tagged ‘Facebook’



How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to Read the full article »

How Social Media Hashtags Can Backfire

Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post: Read the full article »

Another Gruesome Culture Change Thanks To Social Media

The Wall Street Journal reported recently the trend of police agencies to use tarps and sheets to cover accident scenes and victims from passersby using social media. The article quotes Don Lundy, President of the National Association of Emergency Medical Technicians: Read the full article »

Why Aren’t We Taking The Digital Mission Field Seriously?

Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can Read the full article »

Four Steps to a Better Social Media Bio

The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions: Read the full article »

Do You “Underbrag” on Social Media?

Craig Detweiler, Ph.D. and Director of the Center for Entertainment, Media, and Culture at Pepperdine University spoke at the recent Lausanne Global Consultation on Media and Evangelism. He talked about the fact that social media platforms have created a generation of people who are experts at “underbragging.” In other words, bragging indirectly. In the church or ministry world you see it like this: Read the full article »

Is It Time to Close Your Facebook Account?

I was quoted recently in a CBS Moneywatch article on why someone should close their Facebook account.  It was a thought provoking article – so much so that I realized there are some very good reasons that some people should consider it.  Here’s 5 smart reasons it might be time to close your Facebook account: Read the full article »

Kardashian Power: 5 Tips From Social Media Superstars

Like them or not, celebrities like the Kardashian sisters, Justin Bieber, Lady Gaga and others dominate social media. Beyond their celebrity status, what exactly are they doing that generates such buzz? Particularly when it comes to entrepreneurs, business, or nonprofit leaders, is there anything we learn from these social media mavens that will increase our influence? Here’s my infographic of five key things the Kardashians and their celebrity friends can teach us about social media: Read the full article »

What is a “Social Media Chaplain?”

I asked Robyn Bridgeo, who’s the “Social Media Chaplain” for The Salvation Army’s SAVN.TV online initiative about how he’s using social media to extend the internationally known Salvation Army brand. So many church, ministry, and nonprofit leaders are still struggling with whether or not to explore social media, so it sometimes helps to hear from people experiencing success in the field. Here’s what Robyn had to say: Read the full article »

Are Negative Comments Online Damaging Creativity?

Blogs have comment sections. Facebook has comments. People can respond to anything you say on Twitter. Social media is not just about being “social,” it’s about getting a response. The problem is, many of us debut creative ideas online. We try out the subject of a new book, or present a concept for an ad campaign or movie idea. In similar cases, leaders toss out new ideas to see what people think. But sometimes, Read the full article »


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