Posts Tagged ‘engage’
Karen Covell, Director of the Hollywood Prayer Network had an interesting conversation with an employee of a major ministry regarding their position on boycotting the entertainment industry. Karen, (like most of us Christians in the entertainment business) prefer to think of boycotts as a completely last resort. It raises plenty of money for fundraising campaigns, but as a strategy to change the culture, it simply rarely works.
But Karen responded to this ministry with such a clear and direct explanation of her position, I thought it worth posting. With Karen’s permission, here’s her letter: Read the full article »
In today’s cluttered and distracted world, it takes more than a great message to get noticed. Some researchers believe we’re being bombarded with as many as 5,000 media messages per day, so cutting through that massive clutter has become just as important as the message you’re trying to deliver. As a result, advertising isn’t just about the message anymore. It’s about Read the full article »