Posts Tagged ‘engage’
Kathleen and I are teaching at a media conference in Buenos Aires, Argentina. Since we’re culture hounds, one night we went out to see a performance of the Tango. The dance was born during the 1890s along the Río de la Plata, the river between Uruguay and Argentina, and grew from there. The audience at the venue we attended was largely tourists – although we sat next to a group of very artistic older fans. In spite of all the tourist atmosphere, it was a fascinating performance, and as I watched, I thought of how many similar art forms were born out of poverty, war, or Read the full article »
Karen Covell, Director of the Hollywood Prayer Network had an interesting conversation with an employee of a major ministry regarding their position on boycotting the entertainment industry. Karen, (like most of us Christians in the entertainment business) prefer to think of boycotts as a completely last resort. It raises plenty of money for fundraising campaigns, but as a strategy to change the culture, it simply rarely works.
But Karen responded to this ministry with such a clear and direct explanation of her position, I thought it worth posting. With Karen’s permission, here’s her letter: Read the full article »
In today’s cluttered and distracted world, it takes more than a great message to get noticed. Some researchers believe we’re being bombarded with as many as 5,000 media messages per day, so cutting through that massive clutter has become just as important as the message you’re trying to deliver. As a result, advertising isn’t just about the message anymore. It’s about Read the full article »