Posts Tagged ‘donor development’
I know, I know. I write on media, faith, and culture, but this time I have to speak out on a topic close to my heart (and stomach). If I have to attend one more poorly planned rubber chicken event for an organization’s fundraising, anniversary, or award, I’ll slice my wrists. Come on people, banquets can actually be fun, not the torture sessions we usually sit through. So if you have to plan an event in the near future, here’s some tips to keep in mind (if you don’t want me leaving early): Read the full article »
Social media expert Brian Boyd send me this note on the importance of video in branding and social media. It was so pertinent to our clients and readers, I thought I’d share it: Read the full article »
Kathleen and I were teaching recently at a media conference in Madrid, Spain. During the trip we visited the legendary Prado Museum in downtown Madrid. Walking through the galleries we stumbled upon a remarkable painting from 1640 called “The Crucified Christ with a Donor,” by Francisco de Zurbarán. It was such a glaring and humorous example of how financial donors have been so great and also so terrible for artistic, nonprofit, and humanitarian work over the centuries.
While some donors simply want to help make Read the full article »
Looking out over the horizon, the hottest and fastest growing brands bring value to people’s lives. That’s why there’s a huge opportunity right now for brands that make a difference. Back in 2006, advertising legend Bob Greenberg said, “The real opportunity for brands now lives in finding ways to enrich lives.” What about your product? It might be a Read the full article »
In today’s cluttered and distracted world, it takes more than a great message to get noticed. Some researchers believe we’re being bombarded with as many as 5,000 media messages per day, so cutting through that massive clutter has become just as important as the message you’re trying to deliver. As a result, advertising isn’t just about the message anymore. It’s about Read the full article »
Your mom told you that “First impressions count.” In the digital age, mom’s advice matters more than ever. With today’s technology – email, instant messaging, Twitter, mobile phones, texts, and more, word travels fast, and first impressions matter. In fact – and this is what I want you to remember – when it comes to fundraising and donor development, the way you first connect with a TV viewer, radio listener, supporter, or donor is the way they’ll expect you to connect from that point on. In other words – reach them through email first, and they’ll expect that to continue. Reach them through direct mail, the expectations are the same. So give a lot of thought to how you want to start the conversation with potential donors, because they get used to it.
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When it comes to your ministry or non-profit organization, like it or not, an important aspect of successful fundraising is that it needs an enemy: Sometimes that enemy is hunger… Sometimes another need such as drugs, alcoholism, child abuse… Even spiritual darkness.. It shouldn’t be individuals, but it can be a group such as drug dealers, human traffickers, child predators, etc…. The question you need to think about is:
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