Posts Tagged ‘direct mail’



Christian Witness and the Lure of the Negative

Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat in more fundraising, donor development, and marketing meetings than I can count. After all those years and all that experience, I know two things: Read the full article »

In a Digital World, What’s the Best Method for Fundraising?

I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use direct mail as a means of donor development.  But I’m always met with some push back from people focused more on texting, or online giving. After all, e-mail and social media are cheap and quick and they target a vast percentage of the population. But the problem is this: Read the full article »

What Are Your Nonprofit Donors Looking For?

Today – on Valentine’s Day, I asked donor development expert Mary Hutchinson about advice on “courting” donors for nonprofit organizations.  Here’s what she had to say:

For the most part, they are silent and faceless, but the people who give to your non-profit—dare I say it—do indeed have feelings.  Yes, that pesky little thing that most men hate to talk about, and most women need stroked to move them to any decision. And face it, men may have most of the money, but it is women that make the lion share of decisions about giving. Not only that, but Read the full article »

Ten Ways to Cultivate Donors For Your Nonprofit Organization

I haven’t been posting regularly this week, since I’ve been speaking at the African Christian Broadcasting Conference in South Africa.  So I asked Mary Hutchinson from donor development firm Inspired Direct to submit a guest post on a topic that would make a difference for our readers.  After reading my recent post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “other side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged?  Here’s Mary’s top ten suggestions: Read the full article »

Direct Response: The 90 Day Plan

I’ve had numerous conversations with direct marketer and donor development expert Mary Hutchison about what happens right after a person sends your church, ministry, or non-profit organization their first donation.  Like most things in life, first steps matter.  Mary responded with what she calls “The First 90 Days” – it’s an interesting look at how important your follow up really is.  If you have a humanitarian or non-profit organization, pass this around to your team and discuss.  Here’s Mary’s thoughts:
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E-Salvation? Can it Happen in the Media?

A few months ago, I wrote about how direct response expert Mary Hutchinson had a sad experience writing to a few dozen broadcast ministries and asking for information about salvation.  As I reported here, the responses were pretty lame.  Well, now, Mary’s taken the next step.  Here’s what she told me:
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