Posts Tagged ‘Daystar’



For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

What’s The Future of Television for Sharing the Christian Message?

Recently I was interviewed by Charisma magazine on the relevance of using television as a tool for sharing the Christian message. In a world where most churches, ministries, and nonprofits are moving to the Internet, why think about TV anymore? I thought you might be interested in my answers. Let me know what you think: Read the full article »

The Sacrament of Failure

On Friday, I was interviewed in Dallas on the Daystar Television Network about my new book “Branding Faith.” One of the questions host Marcus Lamb asked me was about failure. As we attempt to be original and innovative in trying to communicate our message to the culture, what happens if we fail? Is it OK? I responded with a resounding “Yes.” In fact, I told him what I teach our staff at Cooke Pictures. I tell them to “fail big.” I want my team to fail because they dreamed big, stretched too far, over-reached, or tried something new. I don’t want them to fail because
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