Posts Tagged ‘Crisis PR’
Last week, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” the leaked email set off a firestorm of criticism. The church, realizing the Read the full article »
If you missed my video during the Nine’s Conference, then you can view it here. I was asked to speak for a few minutes to Church, ministry, and nonprofit leaders about what they should be thinking about in order to avoid a “PR Nightmare.” Here’s what I recommended. I’d love to know your response:
Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).
Although this podcast episode was originally produced a few years ago, it’s still a good reminder of the importance of handling public relations problems well. In this episode, I discuss “Crisis PR” – what do you do when something bad happens to your company, non-profit, or religious organization. It’s a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public’s trust.
Watching the BP oil spill unfold in the Gulf of Mexico, is like watching a cautionary tale about handling a PR crisis. As a CNN Money reported stated in May: “Oil giant BP has a marketing slogan dubbed “Beyond Petroleum.” If only that were true. That ad campaign has to rank up there with Toyota’s “Moving Forward” motto as the most unintentionally hilarious of the year.” The spill is bad enough. But what makes is much worse is the response from the oil company leadership. Here’s a basic chronology:
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Interesting to read the responses to my last post on handling a crisis. After reading some responses, I thought it might be good to write a little on AVOIDING a crisis to begin with. As I said before, it’s impossible to completely avoid issues like this – especially in larger organizations with many employees. And as some readers mentioned, it’s not about rules – because you can’t always enforce rules. Integrity has to be a part of the organization’s culture.
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