Posts Tagged ‘creative’



How People Discover New TV Shows

In the digital age, there’s plenty of controversy about traditional advertising versus digital advertising and social media (not to mention guerrilla advertising.) But a recent survey from HUB Entertainment Research reveals the truth about how people find new TV programs. The results may be surprising: Read the full article »

In Media Programming, Are Male or Female Narrators More Effective?

I get a lot of questions about using male versus female voices in media productions. Largely because there are some terrific female narrators out there, and yet most videos, commercials, news, and other media seem to be dominated by male voices. Does it matter? I’ve asked many direct response producers, because DR is a genre that needs results right away. That includes infomercials, fundraising programming, donor development media, and most of religious media. It’s a place where you can measure results quickly, and Direct Response writers and producers have always told me Read the full article »

Are You Paying Attention To Unexpected Events?

You could probably define my life as being filled with unexpected events.   So much so that I believe many of the best things I’ve experienced in life, I  discovered on the road to something I thought was better.  In this age of hyper-productivity, we set goals and then lock our eyes on the end result until it’s achieved.  But in the process, we often miss serendipitous things that occur along the journey.   For instance: Read the full article »

How People Watch TV in a Multiscreen Era

Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era. I’ve written before that television is alive and well, and shouldn’t be written off in the age of the Internet. But there’s no question, the way people view programming is changing. Overall, when it comes to viewing habits these days, here’s the breakdown: Read the full article »

Seth Godin’s Advice on Nit-Pickers: Pastors and Leaders Need to Read This

My friend Seth Godin wasn’t writing this for pastors, but when I read it, I realized pastors were exactly the right audience for this piece. Read it through and let me know if you agree. And perhaps more important – if you’ve ever experienced one or more of these types of folks in your church or ministry: Read the full article »

Shocking Research: Would You Prefer to Sit Alone With Your Thoughts, Or Receive an Electric Shock?

I’ve spent years studying the impact of today’s distracted culture, but I wasn’t quite ready for the results of a new study by Science Magazine. Last month the magazine revealed just how difficult and unpleasant people think it is to sit alone with nothing to do but think. The magazine states: “In the study, participants were asked to rate the pleasantness of a number of stimuli, including an electric shock, and asked how much they’d pay (up to $5) to experience (or not) each stimulus. They were then asked to Read the full article »

Creativity Is About Connections

From time to time I write about creativity, and invariably it creates an energetic discussion. Are we born creative? Is it learned? Is it a gene? Maria Popova of Brain Pickings (one of my favorite sites) recently revealed in an interview what I think is a wonderful definition of creativity – both practical creativity and moral creativity. Take a look and let me know what you think: Read the full article »

The Cost Of Being A Leader With Last Minute Ideas

The lesson for today:  If your ideas are delivered last minute, the execution will be half baked. One of the most frequent frustrations I hear from creative teams, media directors, advertising agencies, copywriters, and designers is that the executive, CEO, pastor, or other leader comes up with ideas at the last minute, but still expects them delivered on a deadline.  It’s actually an age-old problem called: Read the full article »

You Are Not A Storyteller

This two minute interview with Austrian graphic designer Stefan Sagmeister is absolutely right on.  However I hesitated posting it because of the profanity.  But the subject is so good and so timely I decided to post it anyway.  If you’re fed up like me with all the people calling themselves “storytellers” out there, then this is for you.  He doesn’t mince words, and hence the profanity.  If you’re offended, don’t watch. But if you’re not, it’s well worth two minutes:


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