Posts Tagged ‘creative’



When To Give Up On Your Ideas or Projects

Yesterday I wrote about resilience, and how important it can be to not give up on your ideas, your projects, and your dreams – even in the face of opposition. I used my friend Producer Ken Wales as an example of someone who pitched a movie idea for years and years and eventually made it happen. But the truth is, there are situations when it’s actually better to let go of an idea and move on – even if you’ve spent years developing and writing it. The problem is – Read the full article »

What Hollywood Knows About Resilience That You Don’t

Love it or hate it, one thing you can say about many producers in Hollywood is that they are remarkably resilient. They don’t give up, and in some cases keep pitching ideas for years. There’s something to be said for that, because in my experience, when people outside Hollywood hit a wall, get rejected, or suffer a defeat, nine times out of ten, they give up.  But in Hollywood, Read the full article »

How To Get The Attention of Influencers

We’ve all had experiences where we desperately needed to meet someone important to pitch a project, share an idea, or just get to know them. Most of us don’t rub elbows everyday with leaders at the top of their game, so when the opportunity comes, we need to act. But the truth is, when that door opens, most of us blow it. We stumble, pull back, become afraid, or otherwise don’t take advantage of the opportunity that could change our future. To make sure you seize the moment next time you meet an influencer, here’s some key points to remember: Read the full article »

What We Could Learn From Film Director Christopher Nolan

Movie director Christopher Nolan is quickly becoming a legend in Hollywood. Although he’s directed a number of memorable films, you may know him best as the 44 year old director of a trio of “Batman” movies, which together grossed $2.5 billion at the global box office. As he releases his latest film, “Interstellar,” he’s as respected as anyone in Hollywood and studios pay him as much as they do top stars. For instance, Read the full article »

How People Discover New TV Shows

In the digital age, there’s plenty of controversy about traditional advertising versus digital advertising and social media (not to mention guerrilla advertising.) But a recent survey from HUB Entertainment Research reveals the truth about how people find new TV programs. The results may be surprising: Read the full article »

In Media Programming, Are Male or Female Narrators More Effective?

I get a lot of questions about using male versus female voices in media productions. Largely because there are some terrific female narrators out there, and yet most videos, commercials, news, and other media seem to be dominated by male voices. Does it matter? I’ve asked many direct response producers, because DR is a genre that needs results right away. That includes infomercials, fundraising programming, donor development media, and most of religious media. It’s a place where you can measure results quickly, and Direct Response writers and producers have always told me Read the full article »

Are You Paying Attention To Unexpected Events?

You could probably define my life as being filled with unexpected events.   So much so that I believe many of the best things I’ve experienced in life, I  discovered on the road to something I thought was better.  In this age of hyper-productivity, we set goals and then lock our eyes on the end result until it’s achieved.  But in the process, we often miss serendipitous things that occur along the journey.   For instance: Read the full article »

How People Watch TV in a Multiscreen Era

Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era. I’ve written before that television is alive and well, and shouldn’t be written off in the age of the Internet. But there’s no question, the way people view programming is changing. Overall, when it comes to viewing habits these days, here’s the breakdown: Read the full article »

Seth Godin’s Advice on Nit-Pickers: Pastors and Leaders Need to Read This

My friend Seth Godin wasn’t writing this for pastors, but when I read it, I realized pastors were exactly the right audience for this piece. Read it through and let me know if you agree. And perhaps more important – if you’ve ever experienced one or more of these types of folks in your church or ministry: Read the full article »


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