Posts Tagged ‘Cooke Pictures’



My “Inside Edition” Interview About the Noah Movie

Just in case you’ve been on another planet, you might be interested in my comments to Inside Edition today about the movie “Noah:”

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The Influence Lab is Here!

You’re one of the first to see our new nonprofit initiative called “The Influence Lab.” As you scroll through the website, you’ll see what it’s about, but essentially, our goal is to radically re-think global missions in the digital age. The truth is, the vast mission effort is still based on a 200 year old model. But in an age where other countries send more missionaries to the US than the US sends out, our goal isn’t to send people from here, it’s to Read the full article »

Five Keys To Shooting Better Videos and Short Films

I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets: Read the full article »

If You Love Jesus, “Like” This Post

The title of this post is one of the dumbest, most worthless phrases I see in social media today. It’s a cheap, easy way to jack up your “likes” without offering any real substance whatsoever. I’m ranting, because I see it used way too often on the social media pages of churches, nonprofits, and ministries. First – it’s puts the viewer in an awkward position: “What? Of course I love Jesus, so I must “like” it.”  But are you really engaging the viewer? Are they viewing your content, watching your videos, or participating in your online project?  Second – Read the full article »

Just Because You’re Productive, Doesn’t Mean You’re Creative

I have to admit being a bit of a Productivity Nerd. I have numerous cross-platform to-do apps on my computer, including Wunderlist, Things, and OmniFocus. (Currently, OmniFocus is my favorite.) I’ve read all of David Allen’s books, track with my friend Michael Hyatt, and follow the guys over at Asian Efficiency. In my role as CEO, managing our team at Cooke Pictures, and working with our clients, productivity matters. It helps me keep track of what needs to be done, and keeps me on point to make it happen. As David Allen says, Read the full article »

Can We End Human Trafficking?

Friday is Human Trafficking Awareness Day, created to call attention to the catastrophe of global slavery.  Our team at Cooke Pictures had the opportunity produce some projects highlighting the work of Stella’s Voice, a remarkable organization focusing on the work in Eastern Europe.  We’ve been blown away by the difference Stella’s Voice is making – helping to stop the scourge of human trafficking in that part of the world.  If you can give financially, we’d encourage you to do it today.  Here’s a 6 minute short film we produced as a result of the trip: Read the full article »

Two “Unique” Christmas Gifts

I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on Read the full article »

Will Your Email Trail Come Back to Haunt You?

Last year, a writer approached me with a screenplay, asking me to help him get his film made. Fair enough. But I made it clear that our company,  Cooke Pictures is not a funding company in a position to finance films. He said fine. Then I read the screenplay and realized pretty quickly it wasn’t something I was interested in, so I kindly told him thanks, but we weren’t interested at this time. At that point, he unleashed some pretty nasty things, and followed up with an email. He wrote that if I was a REAL Christian, I’d Read the full article »

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »

What I Learned from African Media Professionals

Recently, Kathleen and I had the opportunity to be the keynote speakers at the annual conference for the Association of Christian Media in Johannesburg, South Africa. We had about 150 leaders in attendance, and some had to be turned away. The attendees represented a wide range of communicators across Africa, from radio, TV, print, Internet, social media, and more. The attendance was the largest in the organization’s history, and as usual, the incredible experience taught me a few things about using the media to share our faith with the world: Read the full article »


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