Posts Tagged ‘communication’



Your Biggest Email Mistake

Email drives us all nuts, but the fact is, it’s not going away anytime soon. So if we’re trying to get an important message across, it’s important our emails connect and make an impact. My advice?  Keep them short and to the point.  Alexis Kleinman wrote a terrific story in The Huffington Post on how to write shorter emails that makes a lot of sense. Here’s a short summary of her story. Read it, because it will dramatically impact your effectiveness online. Here’s her 3 key ideas: Read the full article »

Know Your Audience: It Matters More Than You Think

Whenever Christian websites like The Christian Post or Charisma News post my articles on leadership or media, I usually get criticism from some Christians who wonder if I’m even a believer. Responses like “You don’t need leadership principles, all you need is the Word of God.” Or, “Talking about sharing our faith through the media is ridiculous. It’s ungodly to evangelize through a channel owned by nonbelievers.” On and on. There are plenty of “armchair experts” out there who are more than happy to criticize (usually anonymously.) But knowing your audience matters, and the “843 Acres” online devotional had some interesting thoughts on that issue: Read the full article »

Are You Washed in the Blood? Communicating in a Language and Style the Culture Understands

In my books I write frequently about making sure that in our scripts and programming, we stop the “Christian Lingo” and speak in a language and style the culture understands.  As an example, a few years ago I received this e-mail from a media executive that brilliantly illustrates the point:
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Amazon Drones, Audacious Plans, and the Amazing Power of Buzz

During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »

Like Why Don’t We Make Inspiring Speeches Anymore?

My wife Kathleen and I visited the amazing exhibit on President Abraham Lincoln at the Ronald Reagan Presidential Library here in California this weekend. Done in partnership with Dreamworks Studios, it was an incredibly unique and eclectic collection of Lincoln memorabilia from numerous private collections. During the tour, I was reading one of Lincoln’s personal letters with a group of young men in their twenties. After reading Lincoln’s letter this is Read the full article »

The Influence Lab is Here!

You’re one of the first to see our new nonprofit initiative called “The Influence Lab.” As you scroll through the website, you’ll see what it’s about, but essentially, our goal is to radically re-think global missions in the digital age. The truth is, the vast mission effort is still based on a 200 year old model. But in an age where other countries send more missionaries to the US than the US sends out, our goal isn’t to send people from here, it’s to Read the full article »

When it Comes to Influence: What Are You Signaling?

In too many cases, a leader’s influence is short circuited because of something under the radar – an attitude, behavior, or the way they dress. It’s called “signaling” – or sending a “signal” contrary to what you’re actually saying. Recently, Dan Ariely wrote about it in the Wall Street Journal: Read the full article »

What Should We Be Worried About?

A number of years ago, I had the opportunity to interview computer scientist David Gelernter from Yale University for a documentary on the translation of the Bible into English.  A brilliant thinker, I saw that the Wall Street Journal did a recent story on his answer to the 2013 annual question of Edge.org, “What should we be worried about?”  In today’s digital and disrupted age, his answer is worth reading – especially if you’re a writer, filmmaker, speaker, or other professional communicator:  Read the full article »

Two “Unique” Christmas Gifts

I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on Read the full article »

Communicators: Your Choice of Words Drive Perception

If you’re a professional communicator, then you need to understand just how much your word choices can impact perception. Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.”  In other places, writers and speakers began using “extremists” for positions never even considered extreme before.  Politicians casually call each other Read the full article »


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