Posts Tagged ‘church’



5 Things Traditional, Legacy Ministries Must Do To Survive

Back in the fifties through the eighties, there were some massive evangelistic and social service ministries created that did amazing work around the world (and some still are). From Campus Crusade, The Jesus Film Project, Feed the Children, the Navigators, The Gideons – plus big evangelistic organizations like Oral Roberts, Billy Graham, and many more, these ministry and nonprofit organizations had a global impact and raised hundreds of millions of dollars in the effort. But today some of the large, legacy ministries are struggling. After seeing many of these organizations from the inside, and from my experience engaging today’s culture, here’s five things these organizations need to do to transition and stay relevant to the next generation: Read the full article »

Preachers of LA – Coming this Fall

Here’s the promo reel for the new show on the Oxygen Network “Preachers of LA.”  I don’t have anything to do with it, but I’d be curious about your thoughts.  Is this going to help the cause of engaging the culture?  Will this be a move forward or a setback for the Church?  One big question is:  Why did they pick these guys?  Let me know what you think: Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

In a Digital World, What’s the Best Method for Fundraising?

I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use direct mail as a means of donor development.  But I’m always met with some push back from people focused more on texting, or online giving. After all, e-mail and social media are cheap and quick and they target a vast percentage of the population. But the problem is this: Read the full article »

Why Your Message Needs to Find a Mobile Audience

As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  In this short video, I share why it matters: Read the full article »

Pastors: It’s Time to Send the Affliction Brand Shirts to Goodwill

When the first pastor took off a suit and decided to preach in jeans with his shirt tails out, he was original. But now that the majority of pastors in America seem to be doing the same thing, it’s not innovative anymore – it’s just following the herd.  The same thing is true with the Affliction brand shirts – you know, the shirts with the elaborate crosses, wings, and other embroidery on them. Those were in style for about 12 minutes around 2006. So if you’re still wearing them, it’s time for Read the full article »

Mind Blowing Facts About People Over 50

This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching out to younger audiences.  These numbers are pretty compelling and particularly in the case of nonprofits, churches, and ministries, make you realize that if you’re not connecting with older audiences, you’re making a fatal mistake: Read the full article »

Do You Suffer from Church or Ministry Marketing Schizophrenia?

Direct mail and fundraising consultant Dale Berkey talked to me recently about how ministries and the marketing of ministries need to be intertwined.  Many Christian organizations have a kind of ministry/marketing schizophrenia. Which symptoms from this list can you identify in your church or ministry? Read the full article »

Six Things That Can Hide Bad Leadership

Over the years, I’ve encountered some terrible leaders – many times in situations where their employees and coworkers actually thought they were a genius. Maybe you’ve experienced that as well. I started thinking I was an idiot, and it bothered me for a long time, until I realized that there are some key situations and cultures to watch for in organizations that can actually hide bad leadership.  Here’s the six most damaging: Read the full article »

McDonald’s: More Influence Than Christianity?

There’s no question that McDonald’s restaurants have enormous influence in our culture. Some sources indicate that Ronald McDonald is the most widely recognized name among small children, and when the sign says “billions served” you can count on it. That kind of influence in the culture is the Holy Grail for business leaders. I was thinking about that recently during a conversation with David Kinnaman of The Barna Group. David mentioned that according to their research, for every McDonald’s in America, there are roughly Read the full article »


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