Posts Tagged ‘Christian media’



My Most Popular Blog Posts of 2013

At the end of every year it’s fun (and educational) to see what the most widely read posts have been on my blog.  Take a look at the list and take a moment to read them yourself.  It’s always fascinating to see the areas people are most interested in.  Here’s the list:  Read the full article »

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You

When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: Read the full article »

Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

How to Overcome the “Jolts” of Life

When disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

Great Leaders See a Bigger Picture

Do you work for or know a bad boss?  I’m always amazed at the influence and power we give to other people. Particularly in the workplace, we cede enormous authority to others based on their title. Obviously we need to respect authority and leadership, but if you’re struggling under what you feel is inept or unqualified authority – and to make sure you’re a better boss when your opportunity arrives, here’s a few thoughts: Read the full article »

When Loyalty Kills

Pretty much anything – even good things – used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but Read the full article »

Christian Media Producers: You’re NOT Reaching the Next Generation If:

I posted this blog a couple of years ago, as an excerpt from my book: “The Last TV Evangelist:  Why the Next Generation Could Care Less About Religious Media, and Why it Matters.”  If you’re involved in religious media, you need to read this – and pass it on to your pastor or leadership team.  Here’s some of the biggest reasons TV evangelists and pastors on TV are not reaching this generation:   Read the full article »

End Runs? Don’t Do Them

Last week I was in a meeting with Michael Solomon, former Chairman of Lorimar Telepictures (the largest TV production and distribution company in the world at the time), and then President of Warner Brothers International Television.  Now he’s the founder and CEO of the online Christian network Truli.  We were meeting at his house with a friend discussing an idea for a new TV program. At one point, the friend had a concern about a previous production relationship and wondered if it was worth going around them and using another company. With Michael’s long experience in the media business, I was fascinated with his answer: Read the full article »

My Top 10 Blog Posts of the Year

Ranked by page views, here’s my most read blog posts of the last year. Is the list what you would have expected?  If you didn’t get a chance to respond, please jump into these conversations.  Plus, I’d love your thoughts on the subjects you’d like me to write more about in 2013: Read the full article »


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