Posts Tagged ‘Christian media’



For Sharing a Christian Message, Television Still Matters – A Lot

Churches, ministries, nonprofits, and others – if you have a message to share, don’t think TV’s days as a viable content delivery system are over. In an upcoming report to be released by the audience research firm Nielsen, here’s some interesting new facts: Read the full article »

Everybody Has an Agenda: You Need One Too

When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth: Read the full article »

Leaders: Stop Pushing Your Dysfunctional Family On Us!

You might think this post is about reality TV stars, but if so you’ll be disappointed. It’s about the families of some pastors and ministry leaders. For a generation, many Christian broadcasters, ministry leaders, and pastors have been obsessed with the issue of family succession.  Obviously, it would be nice if our children followed us into our work. Having a strong and loving family is a wonderful thing, and I think it’s a powerful expression of our witness to the world. However, Read the full article »

Know Your Audience: It Matters More Than You Think

Whenever Christian websites like The Christian Post or Charisma News post my articles on leadership or media, I usually get criticism from some Christians who wonder if I’m even a believer. Responses like “You don’t need leadership principles, all you need is the Word of God.” Or, “Talking about sharing our faith through the media is ridiculous. It’s ungodly to evangelize through a channel owned by nonbelievers.” On and on. There are plenty of “armchair experts” out there who are more than happy to criticize (usually anonymously.) But knowing your audience matters, and the “843 Acres” online devotional had some interesting thoughts on that issue: Read the full article »

My Most Popular Blog Posts of 2013

At the end of every year it’s fun (and educational) to see what the most widely read posts have been on my blog.  Take a look at the list and take a moment to read them yourself.  It’s always fascinating to see the areas people are most interested in.  Here’s the list:  Read the full article »

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You

When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: Read the full article »

Five Big Ideas For Shooting a Video About Someone’s Life Change

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work: Read the full article »

For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will  Read the full article »

Great Leaders See a Bigger Picture

Do you work for or know a bad boss?  I’m always amazed at the influence and power we give to other people. Particularly in the workplace, we cede enormous authority to others based on their title. Obviously we need to respect authority and leadership, but if you’re struggling under what you feel is inept or unqualified authority – and to make sure you’re a better boss when your opportunity arrives, here’s a few thoughts: Read the full article »

When Loyalty Kills

Pretty much anything – even good things – used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but Read the full article »


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