Posts Tagged ‘Christian media’



When Loyalty Kills

Pretty much anything – even good things – used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but Read the full article »

Christian Media Producers: You’re NOT Reaching the Next Generation If:

I posted this blog a couple of years ago, as an excerpt from my book: “The Last TV Evangelist:  Why the Next Generation Could Care Less About Religious Media, and Why it Matters.”  If you’re involved in religious media, you need to read this – and pass it on to your pastor or leadership team.  Here’s some of the biggest reasons TV evangelists and pastors on TV are not reaching this generation:   Read the full article »

End Runs? Don’t Do Them

Last week I was in a meeting with Michael Solomon, former Chairman of Lorimar Telepictures (the largest TV production and distribution company in the world at the time), and then President of Warner Brothers International Television.  Now he’s the founder and CEO of the online Christian network Truli.  We were meeting at his house with a friend discussing an idea for a new TV program. At one point, the friend had a concern about a previous production relationship and wondered if it was worth going around them and using another company. With Michael’s long experience in the media business, I was fascinated with his answer: Read the full article »

My Top 10 Blog Posts of the Year

Ranked by page views, here’s my most read blog posts of the last year. Is the list what you would have expected?  If you didn’t get a chance to respond, please jump into these conversations.  Plus, I’d love your thoughts on the subjects you’d like me to write more about in 2013: Read the full article »

A Great Idea for Getting News Coverage

Here’s one of the most effective ways to get noticed by local media and generate positive press coverage:  Take a reporter out to lunch.  That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is, Read the full article »

Why So Much Christian Media Sucks

It won’t shock anyone to say that a great number of Christian movies, TV, books, websites, and more are pretty poor.  And while there’s much improvement out there, we still have a long way to go. And it’s not just opinion. The truth is that starting a few hundred years ago, Christians walked away from the arts. As we discuss on the As1.org website, there was a time when we were actually patrons of the arts and hired the best and brightest artists in the world to tell our stories. But over the last few centuries, that changed – to the point that Read the full article »

How to Respond to Creatives

I received this note from a friend recently: “I’d love to see you comment on how to give feedback to creative types. I just had a client give me an hour to write a script with no direction. Two days later, I heard that it was “terrible and to rewrite it.” My friend’s note hit home, because I’ve certainly worked for difficult clients. Nothing could be more counter productive to getting creative results than slapping down your writer, designer, media director, or other creative staff member.  How should you respond?  If you know someone having trouble supervising creative employees, pass these tips along:
Read the full article »

Managing Creative People: Are They a Little Crazy?

Everyone loves what creative people do, but many find their lifestyles and behavior a little strange.  Just hire an advertising agency, or glance at MTV to confirm that there are some pretty odd creative people out there.  But for the organizations to reach their real potential, we have to learn to maximize our creativity, and cultivate our relationships with original thinkers.  There’s no question that creative people are wired differently.  Their perception of the world, their reactions to events, and even the way they sleep is often dramatically different from most.  Therefore, much of  Read the full article »

Using Gimmicks: Be Careful When Communicating a Message

The dictionary defines “gimmick” as: an ingenious or novel device, scheme or stratagem, especially one designed to attract attention or increase appeal.  This may sound strange, but one of the biggest reasons I work in media ministry today is that growing up, I thought pastors were so embarrassing.  Being a PK in the South during the 50s and 60s was tough. Pastors were always doing wacky stuff to attract attention. I remember one pastor who sat perched on a chair atop a three-story-high pole until Sunday attendance hit a certain number. Another one locked himself in the steeple, praying for revival. You may remember pastors who shaved their head if the youth program brought enough Read the full article »

Why TV Ministries Still Matter

I may be one of Christian TV’s loudest critics, but one of the most disturbing trends in the ministry world is the disappointing lack of interest in using TV as a tool for impacting today’s culture with the message of Christianity. Back in the seventies and eighties in particular, men like Billy Graham, Oral Roberts, Rex Humbard, and others reached vast audiences through television. In spite of some later embarrassments, in many ways those years were considered a “golden era” in Christian broadcasting, and gave birth to numerous global television networks. But a number of high profile sex and financial scandals helped turn a younger generation of pastors and leaders against the medium – and far too many cheesy, corny, and low budget programs didn’t help. For many church leaders today, much of what they see on Christian television is Read the full article »


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